I am really excited to see this movie: The Babies

Amazing idea, especially at this time in our world where norms, cultures and traditions are beginning to transcend the lines of imaginary borders.

The Sun deliver Newspaper 4.0

Headline and post thanks to @martindelaney



I am not going to lie. I read a newspaper every 3 or 4 weeks and I also like this ad.

The Toronto Metro is a...Porn Mag?

In case you missed this morning's Toronto Metro, they decided that publishing a picture of a student with his 'member' sticking out would be a good thing. A colleague 'pointed' it out to me and the first thing I wondered was doesn't the Metro have at least a 3-stage approval for anything that goes to print?

For starters, a photographer took this shot and probably uploaded it, with a ton of others, up to a computer. Then an assistant editor picked from a few reco's and recommended to run it. Then the senior editor flipped through the whole issue and totally missed it.

Then it got printed. And went out to about 1 million people in Toronto. On their morning commute. For free.

Yes. This is a huge mistake. I just feel bad for the children.

Thanks to Mike and Jennifer for the update and link!

Just Remember...

For all that's going on in Tiger's life, he is one mentally tough guy.

Before You Text, Give it a Ponder

LG has just launched a new campaign featuring James Lipton from Inside the Actors Studio. The campaign is build around Lipton and his famous beard. It promotes the idea that teens need to think before they text. The 4 launch spots drive to a great microsite that pushes users to specific social destinations (Facebook, YouTube, Flickr) to 'experience the beard'. I'm sure that the irreverence and humour of this campaign will resonate with the youth target. Nice work, LG.

Shiny Suds for Method

Droga 5 kills another brief.



Thank you Christopher Hirst for tweeting this one.

Reebok EasyTone

I don't know what to say.

"Ads! Gross" - Wikipedia

A colleague recently tipped me off to a permanent 'ad' that Wikipedia is running on their site. The leaderboard asks Wikipedia users to to donate money to help keep the site going. I've read that Wikipedia is only staffed by about 30 people and costs approximately $8-10 million to operate annually (most likely due to hosting / server costs for the billions of articles up there).

I like the approach of this message. Help us keep the doors to the site open and we'll reward you by not advertising - ever.