Philips has annouced the release of a new technology that allows marketers to create 3D ads that can be viewed without those awesome red and blue glasses.The technology, called "3D WOWzone," is essentially a specially made plasma TV (132 inches).
"Brands need to be distinctive in their communications and marketeers need to use innovative tools that match their brand identity," says CEO of Philips 3D solutions Jos Swillens.
There has been no information (yet) around the costs of such a device but it would be great to check out a Philips store just to see how great the experience actually is. While I'd love to see a GoDaddy.com ad in 3D, thinking about William Shatner pushing his latest Fiber / Insurance product makes me quiver.
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