"Digital is far from done in isolation," says Rob Master, North American media director. "It's part of a broader campaign. In many cases now it's the centerpiece of a broader campaign. I think that's become a real integral part of how we use the web, moving beyond just promoting web addresses in TV spots or print ads to really making them a critical part of the storytelling for the brands."
Amazing quote but look at how many campaigns use only a TV spot or print ad to drive traffic - we still have a long way to go.
Monday
LG TOUCH
LG has launched three touch phones in Canada, the Venus, Vantage and VU.Publicis Modem has created a flash site that allows you to discover the phones in an incredibly unique environment.
Check out the great new website here LG TOUCH
They make you visit the homepage then click on the banners....
Finally...
A TV Spot with an objective to drive to the much better, more immersive website. Not an unrelated spot with a URL tacked onto the end (that nobody cares about).
Nice work, VW.
Found on Organics Threeminds
The Future of Advertising
"Don't show me a script, show me the press release" - Alex Bogusky
If you do one thing this week, check out this presentation from senior planner Paul Isakson. It's a great look at how digital has changed advertising, how to ensure that your brand gets noticed in the new age and what you can do to create better work for your clients.
It's filled with great quotes from industry leaders (my favorite above) and offers somany excellent insights - especially if your nervous during our transition from traditional to digital.
Found on Logic+Emotion
If you do one thing this week, check out this presentation from senior planner Paul Isakson. It's a great look at how digital has changed advertising, how to ensure that your brand gets noticed in the new age and what you can do to create better work for your clients.
It's filled with great quotes from industry leaders (my favorite above) and offers somany excellent insights - especially if your nervous during our transition from traditional to digital.
Found on Logic+Emotion
Does your product live up to the hype?
It's one thing to say your product is the fastest. Or the coldest. Or the most healthy. It's another if it actually lives up to your positioning.
We've all been there. You buy something that says it's the best when actually, it's horrible. Any brand can make a claim, its the ones that actually live into their promise that are successful.
That's why I love this OOH execution from 3M. Nothing says "we back up our claim to being number one for security" better than actually showing it.
We've all been there. You buy something that says it's the best when actually, it's horrible. Any brand can make a claim, its the ones that actually live into their promise that are successful.
That's why I love this OOH execution from 3M. Nothing says "we back up our claim to being number one for security" better than actually showing it.
What do we do?
One of the best pieces of advice I've received in the industry is always keeping in mind what someone in client services actually does - sell creative.
With continual deadlines, timelines, media mistakes, client feedback, creative push-back, office politics, technical issues, freelancer issues, production problems, server and email problems and all the other fun problems to deal with, it's easy to forget that at the end of the day, the core product of any agency is the work.
Some agencies specialize and create great work. Others churn out ads to satisfy deadlines. And some...well...some just seem to stay alive for no conceivable reason.
What does you're agency do?
With continual deadlines, timelines, media mistakes, client feedback, creative push-back, office politics, technical issues, freelancer issues, production problems, server and email problems and all the other fun problems to deal with, it's easy to forget that at the end of the day, the core product of any agency is the work.
Some agencies specialize and create great work. Others churn out ads to satisfy deadlines. And some...well...some just seem to stay alive for no conceivable reason.
What does you're agency do?
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