Friday

One Thousand Posts



A little under two years ago, we started AdJoke. What started as a little blog with a few posts per week has become a passion that we have become addicted too - posting almost everyday at least once and trolling the web for the coolest content we can find. We've had a few redesigns, a few good posts and a steady increase in traffic since we started. Today, we've had over 26,000 unique visits and are hoping to grow even more in the next few months.

We didn't start the blog to 'get our names out there' or show everyone how obsessed with digital we are. We began it because our lives revolve around digital (and advertising) and we want to share the campaigns that we thought everyone should aspire too (and also those we think you should never want to do).

The best part about the blog, though, is our readers. We love getting suggestions for new content, feedback on our posts and the occasional argument about the latest site. We love linking to our other favorite bloggers (especially the Canadian ones) and the fact that AdJoke is now on dozens of blogrolls across the web.

To celebrate our 1,000th post, we are throwing out a challenge to our readers:
  • What is the one thing you would recommend we change about the blog? Do you think we should do a complete redesign? Add a feature that we are desperately missing? Write about something that we've never talked about before? Anything.

Over the next week, we will take the suggestions and pick our favorites. Winners will receive a small prize as well a lunch on us (if you live in the area...otherwise we will send you an emoticon of a sandwich).

Thanks to everyone who has ever read the blog. We really appreciate your support and remember to check back often and help us in our quest to dominate Marketing Magazine.

Wednesday

FINALLY: An Truly Integreated Campaign

Back in November, we wrote about the cool microsite from Sprint called Sprint Now. Since that time, the site has been updated with a number of great new widgets (including the Top 10 Google Search terms of the day, the number of texts currently being sent on Sprint devices right now and the current national debt).

Not only has the site been updated, but Sprint recently launched a new spot to help promote their "Now Network:"



I'm a big fan of this spot. For starters, it came from the site - not the other way around. It's a spot full of the widgets on the site and it contains some great stats (I love the Twitter one specifically). Secondly, it focuses on Sprint. The number of text sent on their network, the number of calls, the types of messages, the uploaded videos - everything.

When you compare this campaign to the Verizon 'Can you hear me now' stuff, it seems bigger. Sure, Verizon might technically be more reliable but with applications and spots like this, Sprint seems way more in touch with their customers. Nice stuff.

Tuesday

2009 Webby Nominations

A lot of people as us how they can become more digital. We all know that there are a number of great books out there as well as hundreds of 'digital gurus' with various blogs (some good / some bad) to get your feet wet. I think that one of the quickest ways to think more digitally, though, is to review the entire list of Webby nominations across every category.

This list not only represents great creative and campaigns, it's a listing of the sites out there with the best content, utility and applications on the web. While I'm not a huge fan of award shows and 'creative-off's' I think that this list is a great example of the best in class work in our space.

Here is one of my favorites from the Corporate Site category. Boeing provides an engaging product demonstration that is simple to use (and very high in production quality) and fun to watch. Check it out here.

And in the mean time, take 20 minutes out of your busy day and scroll through the entire list of nominations. Congrats to all those who were nominated.

Monday

In your face, Audi!

I love the BMW smack down on Audi on this one. Both brands have done some really smart advertising in the last couple of years but I still love it when they take shots at each other - even if it is on a street in Santa Monica.

The fact that these brands not only go at each other but create custom placements to call one another out is great. In fact, I think it helps both of them to have the frick and frac against each other. I remember both of these ads now as a result (even though BMW is better positioned in this competition) and I hope they keep this up.

Found via adrants.

Sunday

Nice Ringtune...

Another gem found via copyranter.

While I find that most beer ads come from the same place ('this party is going to be amazing now that I'm drinking 'X' brand' or 'those model chicks think I'm so hot now that I'm drinking...'), there are some super funny ones. Even though they don't all make it on TV, it's nice to have a laugh now and then.

To be honest, though, two seconds after watching this spot I had no idea what brand it was for.