"Don't show me a script, show me the press release" - Alex Bogusky
If you do one thing this week, check out this presentation from senior planner Paul Isakson. It's a great look at how digital has changed advertising, how to ensure that your brand gets noticed in the new age and what you can do to create better work for your clients.
It's filled with great quotes from industry leaders (my favorite above) and offers somany excellent insights - especially if your nervous during our transition from traditional to digital.
Found on Logic+Emotion
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