We recently did a post about the new Honda 'Let it Shine' spot. It was another great TV spot from W+K. But what about the integrated campaign? Better yet, how could Honda take this idea and spread it online in meaningful way?
Cue a great media partnership with Vimeo. Honda has created a fantastic page takeover that keeps the spot intact and enhances it in a way that only digital can.
Remember when Nintendo partnered with YouTube for a great page takeover? It was good but I think that this is even better. The media company clearly played a large role in making this happen and I'm impressed that Vimeo was willing to do this. I wonder what the costs were...
How could you make your TV spot shine online?
Cue a great media partnership with Vimeo. Honda has created a fantastic page takeover that keeps the spot intact and enhances it in a way that only digital can.
Remember when Nintendo partnered with YouTube for a great page takeover? It was good but I think that this is even better. The media company clearly played a large role in making this happen and I'm impressed that Vimeo was willing to do this. I wonder what the costs were...
How could you make your TV spot shine online?
Via Adverblog.
