I was reading a
great article today about a study done on Twitter. It contains 10 stunning stats that any advertiser should be aware of when they are building a campaign using the service. Here are two of my favorites:
- Half of all Twitter users are not "active." If you take a general description of being "active" on Twitter to mean that you have posted a tweet at some point in the last 7 days (1 week), then the survey learned that 50.4% of all Twitter users fit this category. If you remove the 21% from point #1, this leaves about 30% of users who have an account and have tweeted before, but happen to be inactive now.
- Twitter is being led by the social media geeks. This particular finding should likely come as no surprise, but 15% of Twitter users who follow more than 2000 people identify themselves as social media marketers. These individuals are more likely to post updates every day (sometimes more than once per day) and also use Twitter more actively for direct communication.
Love that the "Social Media Marketers" are leading the charge of Twitter. It's amazing how a lot of us feel the need to justify our experience across multiple platforms even though, deep down, we might not really see the need to use them. I know that a ton of these experts use the service and love it, but still. This is quite the finding and helps to show the flood of Twitter requests within the ad industry over the last few months.
