Remember this wicked BWM spot?
The brand has now gone even further with their Innovation strategy and created a BWM museum in Munich. The museum houses a number of BMW concepts and installations that will blow your mind.
My two favorites - the concept car GINA with a mallable shell and the floating balls. Both videos are posted below and well worth checking out.
Just another example of how a brand can move beyond traditional media. If you promise your consumers something (ie. That you're brand defines the murky territory of innovation), then you have to live into it - not just say it.
Read more about the museum here.
Floating Kinetic Sculpture
GINA Light Vision Model