Well, I am pretty happy that Coca-Cola didn't go with some sappy, all the nations love each other, human achievement is awesome, the world is better with sports than war, and just like with the Olympics we can all come together and have a Coke together spot.
But I am not 100% sold on this one. It is missing something that makes it feel truly Coke. I feel any product (A Coors Light for example) could be dropped into the spot and nothing would change (except for some added cleavage).
Nontheless see the Coke Snowball spot here:
