I'm really enjoying this spot from Adam & Eve for John Lewis. For those of you not reading from the UK, John Lewis is a traditional British retailer that has done some great work over the past few years.
I write a lot about great storytelling here on AdJoke and I think this is another prime example of how a simple idea, well executed can create work that you want to share with others. I didn't have any perception of John Lewis (other than passing them on the high street) but I can't help but know that the next time I walk by one, I'll consider stopping in.