Lawtons is a drug store in Atlantic Canada and they have partnered with Atlantic Business Magazine to offer the Great Ad Experiment. Simply put 6 agencies submitted creative, people are voting and the winning campaign is run.
Interesting approach as Lawtons is getting 2 campaigns out of 1 but unfortunately the campaigns are only being rated based on print ads, not a whole campaign or the strategy that brings all touchpoints together to deliver on the campaign objective. Honestly I thought we were well past the world of thinking a print ad alone can achieve brand success. Regardless that is how it is going down.
The agency I work at (Extreme Group) is ad #1. Click on the embedded viewer below (view fullscreen), then visit this link and vote for us :)
http://www.abmonline.ca/great-experiment/
