I love the risk taking that lies within the marketing department of skittles. I also love how they are able to capitalize on other trends or pop culture phenomenon in a way that doesn't come across as copying or contrived.
Betty White put old people back on the map as being funny and entertaining to youth like no one else had since Grandpa Simpson rose from a supporting cast member to front and centre in the early 2000's. While Betty White's putting old people back on the cool map handing out awards for MTV, starring on SNL and posing on magazine covers Skittles comes out with this.
Nice work.
