Over the last few weeks, I've been thinking a lot about how the shift in the newspaper industry also mimics the shift in the traditional ad industry. There is a long post brewing on this topic in the coming weeks but to help show you what inspired it, I wanted to link to this article by James Fallows called How To Save The News.
If you work in a creative industry, especially media, this is a must-read. It's a good look at how Google is trying to help the industry that it up-ended and keep news alive (in some form). It's longer than most content you'd read on the web but it's worth it and I think you'll find it has some excellent reference points to anyone working at an ad agency.
More to come...
