From the Serf via NotCot £5000 in £10 and £20 notes were individually dropped around the streets of London with a removable sticker that read, 'Carlsberg don’t do litter. But if they did it would probably be the best litter in the world’.
I like how they came up with a stunt or guerilla idea (you pick your terminology) that actually really connects to the campaign. Too often these sort of stunts are created purely for the viral effect and to increase brand talkability with no campaign integration.
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