Facebook announced today that they are developing software that will allow marketers to target users based on information displayed in their profiles. For example, if you list "Radiohead" and "Coldplay" as bands you enjoy, customized banners from music outlets will be sure to tie that information into their ads.Soon, marketers will not only be able to target based on age and location, but what your hobbies, tastes, friends and interests are. For those of us who use Facebook (the average user checks their profile at least 6 times a day), you might already notice that the banner ads are suited to your demographic - how many Classmates.com banners have most 18-24 year-olds seen lately?
What is staggering is the amount of personal information that people list within their profiles; work status, where they live, what they watch, what school they went to, etc. The ability to create a well-targeted campaign would certainly peak a number of brands interests and in the near future, expect ads to relate to your information directly - think Minority Report.
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