This year my list has:
- The Outliers - Malcolm Gladwell
- Grown Up Digital - Don Tapscott
- Crowdsourcing - Jeff Howe
- The Cool Factor - Del Breckenfeld
- Brand Digital - Allen P. Adamson
Or if you are one of the authors send me a copy and I would be happy to post a review ;)
3 comments:
I'd also add these two: "Buying In: The Secret Dialogue Between What We Buy and Who We Are" (also a great blog) and "Buyology: Truth and Lies About Why We Buy."
Here's the full list:
http://blog.adhack.com/2008/11/28/adhack-holiday-gifts-wishlist/
Thanks James. I really enjoyed "why we buy" so "buying in" and "buyology" seems like great recommendations.
Appreciate the comment.
Easily the most "entertaining" industry book I've ever read was "Get Smashed", by Sam Delaney. It would be an excellent holiday read.
http://www.amazon.co.uk/Get-Smashed-Story-Adverts-Changed/dp/0340922508
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