I've got to say that when I read the Contagious article about the new Diesel campaign, I was skeptical. Until I watched the video (posted below).
Diesel SFW XXX - Watch more free videos
The Viral Factory, an agency in the UK and US responsible for other viral campaigns for Axe and other large brands, is responsible for this Diesel work. I think the quote from the creative director sums up what this video is all about (other than raising awareness for a series of Diesel parties):
‘When Diesel asked us to make a viral invitation to a global event they were calling Dirty Thirty XXX we were forced to abandon our normally high-brow approach to the medium and explore unaccustomed areas of infantile sordidness. Three weeks later we emerged from under an enormous pile of 80’s porn with a film we will never be able to show our mothers but which suggests a party which everyone will want to go to.’
What we got was a hilarious, 2 minute video that is certainly worthy of the "pass onto a friend" pillar of viral video. I don't know how many people are actually going to go to the party, but the objective of raising awareness and having people talk about your brand has certainly been met.
Even though the brand seems a bit - well - scummy.
Thursday
LG and You "Tell the World"
LG Canada, one of the top partners of Toronto's Fashion Week, has just launched a pretty cool promotion on YouTube. As the lead sponsor, they are hosting a large party (featuring industry icons, a performance by Maroon 5, etc) near the end of the week and have a number of passes to give away to the event.
Rather than run a typical run-in-the mill promo, LG did something pretty cool. They held an open casting call for models around Toronto to come in and walk the runway. Every person who attended the casting session had a 30 second clip of their walk uploaded and posted on YouTube.
On October 17th, the most viewed people will win exclusive passes to LG's party and get to attend Fashion week - a dream for many aspiring models. The collection of videos has just been posted to the LG YouTube page and some of them are friggin hilarious. I love how the event got a mix of amature models as well as just random people.
The promotion plays of a powerful insight - that people can amplify their desires, interests and feelings through the web (and that models are desperate enough to do anything - especially spam their friends with emails telling them to watch their walk...everyday)
My vote for the overall winner is - by far - this guy:
I'm pumped for the mashup version of this walk (coming soon..I hope) and think that this promo is worthy of some press. With just under 100 videos, it will be interesting to see the number of views that this promo drives.
UPDATE:
The mashup..
Rather than run a typical run-in-the mill promo, LG did something pretty cool. They held an open casting call for models around Toronto to come in and walk the runway. Every person who attended the casting session had a 30 second clip of their walk uploaded and posted on YouTube.
On October 17th, the most viewed people will win exclusive passes to LG's party and get to attend Fashion week - a dream for many aspiring models. The collection of videos has just been posted to the LG YouTube page and some of them are friggin hilarious. I love how the event got a mix of amature models as well as just random people.
The promotion plays of a powerful insight - that people can amplify their desires, interests and feelings through the web (and that models are desperate enough to do anything - especially spam their friends with emails telling them to watch their walk...everyday)
My vote for the overall winner is - by far - this guy:
I'm pumped for the mashup version of this walk (coming soon..I hope) and think that this promo is worthy of some press. With just under 100 videos, it will be interesting to see the number of views that this promo drives.
UPDATE:
The mashup..
Wednesday
Don't Vote
Check out this new PSA from a bunch of famous, American celebs. It's quite the assortment of people (including the not-very-funny Sarah Silverman) and I was surprised at how long it actually is (over 4 minutes).
Worth watching though. Considering that more American's vote for American Idol than the President, I hope that this campaign dramatically raises votes in the Country this November.
Worth watching though. Considering that more American's vote for American Idol than the President, I hope that this campaign dramatically raises votes in the Country this November.
Tuesday
off to NYC i go
So I am extremely excited about leaving to New York tomorrow. I am driving to Buffalo and taking a $50 train. I will let you know how it goes but at this point I honestly can't imagine a better way to travel... a return trip to NY for less than $120.Regardless, lets get to the point. It is my first trip to New York and my list of things to do has run to about 35 days over my trips length so I will have to compromise. BUT one thing that will be a huge goal of mine will be to absorb the advertising culture, grab every flyer, take pictures of every 10 story billboard and visit the meccas of retail. Times Square Apple store, FOA Schwartz, Tiffany & Co ( yes I am going with my girlfriend), Niketown NYC and any of your suggestions.
I am staying at 8th & 42nd (basically at times square) so I am in prime location for satisfying my ad-fetish. Look for many advertising ego satisfying pictures like these next week.
Monday
Project 10 to the 100 - Google
Do you have an idea that will help the world? If you do Google wants to hear about it.
From the site:
The question is: What would help? And help most?
"At Google, we don't believe we have the answers, but we do believe the answers are out there. Maybe in a lab, or a company, or a university -- but maybe not.
Maybe the answer that helps somebody is in your head, in something you've observed, some notion that you've been fiddling with, some small connection you've noticed, some old thing you have seen with new eyes.
If you have an idea that you believe would help somebody, we want to hear about it. We're looking for ideas that help as many people as possible, in any way, and we're committing the funding to launch them. You can submit your ideas and help vote on ideas from others. Final idea selections will be made by an advisory board."
This is type of projects that corporations should be getting involved in.
From the site:
The question is: What would help? And help most?
"At Google, we don't believe we have the answers, but we do believe the answers are out there. Maybe in a lab, or a company, or a university -- but maybe not.
Maybe the answer that helps somebody is in your head, in something you've observed, some notion that you've been fiddling with, some small connection you've noticed, some old thing you have seen with new eyes.
If you have an idea that you believe would help somebody, we want to hear about it. We're looking for ideas that help as many people as possible, in any way, and we're committing the funding to launch them. You can submit your ideas and help vote on ideas from others. Final idea selections will be made by an advisory board."
This is type of projects that corporations should be getting involved in.
A couple facts....
In 1984 3 channels reached 80% of the population. Today, 150 channels are required.
- Chicago Tribune, 22 August 2004.
Commercial radio debuts 88 years ago today (Sept. 29, 1920).
- Wired.
- Chicago Tribune, 22 August 2004.
Commercial radio debuts 88 years ago today (Sept. 29, 1920).
- Wired.
Sunday
Whoops!
From copyranter.Wonder how long after the magazine went to press that the editor figured out this little layout mistake. Ouch.
Bold Act
Whether you think this is simply a PR spin or a way for an agency to regain confidence after losing a major client, I think that the act of resigning a client is something that shows the backbone of what an agency stands for.
Starbucks and W+K have been together for a long time. They've been through the good times (the launch of the brand, the rise in sales and store openings) and now the bad (the decline in the American economy resulting in hundreds of store closures, the lack of client focus - have you seen all the new CD releases at the counter? - and the general panic that comes to marketers when their brand is losing strength).
Although the full details will never be released, my guess is that things weren't just getting tough, they were getting downright awful. Agency people left for better things, the marketers might have considered briefing multiple groups on the same project, executions were getting criticized because they weren't driving short-term objectives...who knows.
But the decision for W+K to leave them is a bold one. It says that the culture of an agency is more important than a client. That the quality of the work is more vital than hitting the revenue number of the month.
It takes guts to do that - to have the confidence that your shop will continue to thrive, that it will find new business and that it will make up for the lost revenue over the last year.
It would have been easy for W+K to pander to their client. To spend "a bit more time" hoping that things got better. But sometimes you know the decision that has to be made. And usually, it's only the client who has the guts to pull the trigger.
Starbucks and W+K have been together for a long time. They've been through the good times (the launch of the brand, the rise in sales and store openings) and now the bad (the decline in the American economy resulting in hundreds of store closures, the lack of client focus - have you seen all the new CD releases at the counter? - and the general panic that comes to marketers when their brand is losing strength).
Although the full details will never be released, my guess is that things weren't just getting tough, they were getting downright awful. Agency people left for better things, the marketers might have considered briefing multiple groups on the same project, executions were getting criticized because they weren't driving short-term objectives...who knows.
But the decision for W+K to leave them is a bold one. It says that the culture of an agency is more important than a client. That the quality of the work is more vital than hitting the revenue number of the month.
It takes guts to do that - to have the confidence that your shop will continue to thrive, that it will find new business and that it will make up for the lost revenue over the last year.
It would have been easy for W+K to pander to their client. To spend "a bit more time" hoping that things got better. But sometimes you know the decision that has to be made. And usually, it's only the client who has the guts to pull the trigger.
Friday
Thursday
Shatner - UNMASKED
Just found this new video on YouTube (less than 100 views). It's hilarious. It's amazing how many brands Shatner has been a "part of" and this compilation pokes fun at the man who has become a cultural phenom.
Great two minutes.
Great two minutes.
Tuesday
PayGo
Don't really know what to think of this Pay as you go spot from Orange. But I like the idea of a rewards program for PayGo customers. And for wireless customers in general.
Find more videos like this on AdGabber
Find more videos like this on AdGabber
Monday
The Politics of Metrics...
Two weeks ago, Canada was thrust into a Federal election. Campaigns have been ramped up quickly, candidates are traveling across the country and the messages are getting out - especially with a new campaign promise every day.
A few months ago, I did a post about the pathetic state of visits to Canada's three main political party websites - Liberals, Conservatives and the NDP. 14 days into the election here is how traffic to their respective sites has increased:
In the past 2 weeks, site traffic has increased dramatically and now the three sites are averaging a respectable 5-10K users per day. Although that isn't many in the great scheme of things, at least we know that there is some interest in the content of the political parties...even if that current interest only represents a tiny, tiny percentage of the population.
If we compare the chart above with the party Search terms, we can see a similar trend:
The Liberals, on both accounts, are winning in terms of website traffic and search share. What interests me, however, is that a number of recent polls show them substantially behind the conservatives. In fact, the Globe and Mail has a recent poll that shows the Conservatives a whopping 12 points ahead of the Liberals.
Why then, are visits and searches to the Liberal site higher? One possible answer could be demographics. Liberal voters are traditionally younger and in urban centers and that could result in higher internet usage than the rural, older conservative base.
Still, it's interesting to compare digital data to polling to help predict what will happen in the next 4 weeks.
Oh, and if you really want a refresher on the state of Canadian politics, let's just take a quick look at Barack Obama and John McCain's website traffic over the last year:
Even if we apply the 1-10 rule, we still don't compare with the over 400K unique visits to Obama's website per day. To put that in perspective in Canada, that's double the daily traffic that Ebay.ca gets.
A few months ago, I did a post about the pathetic state of visits to Canada's three main political party websites - Liberals, Conservatives and the NDP. 14 days into the election here is how traffic to their respective sites has increased:
In the past 2 weeks, site traffic has increased dramatically and now the three sites are averaging a respectable 5-10K users per day. Although that isn't many in the great scheme of things, at least we know that there is some interest in the content of the political parties...even if that current interest only represents a tiny, tiny percentage of the population.If we compare the chart above with the party Search terms, we can see a similar trend:
The Liberals, on both accounts, are winning in terms of website traffic and search share. What interests me, however, is that a number of recent polls show them substantially behind the conservatives. In fact, the Globe and Mail has a recent poll that shows the Conservatives a whopping 12 points ahead of the Liberals.Why then, are visits and searches to the Liberal site higher? One possible answer could be demographics. Liberal voters are traditionally younger and in urban centers and that could result in higher internet usage than the rural, older conservative base.
Still, it's interesting to compare digital data to polling to help predict what will happen in the next 4 weeks.
Oh, and if you really want a refresher on the state of Canadian politics, let's just take a quick look at Barack Obama and John McCain's website traffic over the last year:
Even if we apply the 1-10 rule, we still don't compare with the over 400K unique visits to Obama's website per day. To put that in perspective in Canada, that's double the daily traffic that Ebay.ca gets.
Saturday
The Links
A ton of interesting links from the last week. Check them out.
- Seth Godin gives a great outlook on why advertising can't fix Microsoft's problem (if it even has one)
- Zuckerberg tells Facebook fans about the new Facebook design (and over 7 million protest it)
- Oasis goes to NYC and teaches street performers how to play their new song
- Nintendo employees are richer than Googles and Goldman Sacks ones
- Ellen DeGeneres is the new Cover Girl model? Seriously?
- Social networks hurting the online porn industry?
- Here comes Google Andriod - exciting news for September 23rd
- Twitter is growing fast - up 422% in the last 12 months
- Should moviegoers pay for better seats? Um..yes.
- Google Stephen Harper, Get Jack Layton.
- Looking for a new job? Here are some places to start your search (and interview better)
- Seth Godin gives a great outlook on why advertising can't fix Microsoft's problem (if it even has one)
- Zuckerberg tells Facebook fans about the new Facebook design (and over 7 million protest it)
- Oasis goes to NYC and teaches street performers how to play their new song
- Nintendo employees are richer than Googles and Goldman Sacks ones
- Ellen DeGeneres is the new Cover Girl model? Seriously?
- Social networks hurting the online porn industry?
- Here comes Google Andriod - exciting news for September 23rd
- Twitter is growing fast - up 422% in the last 12 months
- Should moviegoers pay for better seats? Um..yes.
- Google Stephen Harper, Get Jack Layton.
- Looking for a new job? Here are some places to start your search (and interview better)
Friday
Lamborghini teases with photos
Lamborghini teases and the money is on 4 seats.Lamborghini's teased us with another photo of the mystery car it's bringing to the Paris Motor Show, and a close look suggests Sant'Agata is about to unveil a sedan.
The Italian automaker offered the first clue earlier this week, revealing a single photo and promising "it's not just a new Lamborghini, it's a whole new world."
But looking at the photo Lamborghini released today, we're leaning toward a gran turismo to take on the Porsche Panamera and Aston Martin Raptide. We'll even go so far as to say it'll be called the Mondo.
The most obvious clue is the size of the b-panel -- when's the last time you saw a Lamborghini with a door that wasn't right next to the wheel well? That much unbroken sheet metal behind the wheel suggests the engine will be up front, creating the space for a back seat.
First photo:
I'm a PC.
My initials are PC and I am loving this. How does apple re-act. Do they? Do they play it cool and pretend that nothing changed? Can they? Has chiat been creating a new campaign for the past year just in case this happened?
Thursday
Wednesday
Bye, Bye Jerry!
Well, that didn't take long. Three spots and we're done!
In the last week, PJC and I have posted about the new Microsoft campaign and our thoughts on it. Turns out that today, a rep from MS confirmed that there aren't going to be any more Jerry spots and that it was all in the plan to "phase him out" after the campaign launched.
$10 million for three spots? I guess when Alex Bogusky said that the next thing from Microsoft was going to be "big" he meant the budget.
"First chink in the [CP+B] armor, Ted!"
UPDATE: Maybe I spoke too soon. It seems like the folks at Techcrunch have some inside info that this was all planned and that the second phase of the campaign is coming. It's going to feature other stars as well - I wonder if any of them will last longer than a few spots.
Top 15 Artistic Ads [Another List..but a good one]
One of the most popular posts on Digg right now is about 15 artistic ads. It's a great compilation of TV spots that are extremly iconic. You've probably seen most of them but there was one that I haden't (posted below) with Lance Armstrong. Another good Nike spot from W+K. No wonder these two are so tight.
Nice
My guess is that most of the people who read AdJoke do so at work. My second guess is that a large majority of those readers might not be having the best time at their jobs.
That brings us to this spot from Monster:
Well, are you?
That brings us to this spot from Monster:
Well, are you?
Tuesday
Solved!
The folks at EA sports continue to impress with their latest spot featuring Tiger Woods. It's pretty amazing what this guy can do on the golf course.
So Close!
I love this spot.
I love the direction, idea and editing. The acting, pictures and scenes. It's almost a great, short, two minute film.
But I also hate it. Because it leaves me feeling like it was just another ad, even though it could have been anything but that.
Great execution for the first 1:55.
Note: the spot length was determined by the fact that the history of the product was 200 years (one second per year...)
I love the direction, idea and editing. The acting, pictures and scenes. It's almost a great, short, two minute film.
But I also hate it. Because it leaves me feeling like it was just another ad, even though it could have been anything but that.
Great execution for the first 1:55.
Note: the spot length was determined by the fact that the history of the product was 200 years (one second per year...)
Fido Goes Vertical
Check out this cool video from Fido (a Canadian telecommunications company). Fido has a series of arts and culture events in Toronto and to help promote them, they created bubble logos that were launched into the sky.
I'm not sure how many people saw (or would know what these were...it's not the standard "dog" imagery that Fido uses) but it's a pretty innovative idea.
I'm not sure how many people saw (or would know what these were...it's not the standard "dog" imagery that Fido uses) but it's a pretty innovative idea.
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