Friday

CP+B Pulls out the big guns for Microsoft



The Jerry Seinfeld factor:

Does his humour lighten up the brand?

Does the Seinfeld brand overshadow Microsoft?

Is CP+B selling out by going with a big name actor? I think that it could have been executed without the "Jerry Seinfeld" factor. Maybe we wouldn't have paid as much attention, but is Jerry really needed?

Thoughts or if you have seen other spots let me know in the comments section.

UPDATE:A quote from Microsoft SVP Bill Veghte
Found on Adrants via techcrunch.

"Today, we are kicking off a highly visible advertising campaign. The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows - a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity. The first in this series [...] aims to re-ignite consumer excitement about the broader value of Windows.

[...]

This first set of ads features Bill Gates and comedian Jerry Seinfeld. Think of these ads as an icebreaker to reintroduce Microsoft to viewers in a consumer context."

Well they have definitely sparked a conversation, lets see it evolve to something of substance.

1 comment:

Ty said...

To me, this feels cheap. It's hack comedy and really doesn't get to the tease factor of anything new from Microsoft.

I'm sure this is the first of many spots, but they've got work to do.

Bill Gates is the foundation of microsoft and their brand, however he doesn't work there anymore. They could have gone a step forward but it seems like there sticking in the past.

Microsoft isn't Apple. It's not funny. It's business. It's also the creater of the most popular operating system in the world. Be the leader.