Cadbury made it big in 2008 with their Glass and a Half Full "Gorilla" video (which went viral and was then released on cinema's as a 2 minute spot across the world).
Here's the follow up:
Right now, it's only got about 2,700 views on YouTube but I think that the randomness (and the fact that it's the next thing from Cadbury) should help it go "viral" fairly quickly.
I'm a fan of the old school Chemical Brothers track but this spot might hit the 'random meter' a bit too hard. What do you think?
Thursday
The links - Pauls edition
- Obama's inaugaration is the 5th most watched event in internet history. See the list.
- Mark Hurd, CEO of HP likes food. $243,000 worth of food in 2008. Believe it.
- Merrill Lynch CEO spends $1.2 million on office make-over. Then gets canned. Sweet justice.
- Mobile Predictions for 2009 on burning the bacon.
- Not sure what I think about Google quotes. Have you checked it out?
- This video is amazing. Watch it.
Don't Blink. You'll miss the High Life.
MillerCoors said Tuesday that it will premier a one-second ad for its Miller High Life brand during the Super Bowl broadcast Feb. 1.
The spot will focus on the brand's current campaign that features the burly High Life delivery man who aims to reinforce the brand as a "good, honest beer at a tasty price." MillerCoors notes that air time for a 30-second commercial during the game is selling for as high as $3 million.
“Miller High Life is all about high quality and great value, so it wouldn’t make sense for this brand to pay $3 million for a 30-second ad,” said High Life senior brand manager Kevin Oglesby, in a press release. “Just like our consumers, High Life strives to make smart choices. One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle.”
God knows I absolutely love the High Life Common Sense campaign. Check it here and here.Visit the 1 second ad site here.
Tuesday
Stand By Me - International Version
Found on Bit Pakkit:
Playing for Change is a multimedia movement created to inspire , connect and bring peace to the world through music. They have created an amazing video.
Ben Watson of Bit Pakkit sums up the following video beautifully, "Bill Moyers takes us around the world mixing the voices and music of musicians from across the globe to a beautifully orchestrated and shared experience that transcends the original message of the song in a beautiful and compelling way."
Visit their site to learn more about the film, the journey and the movement.
Playing for Change is a multimedia movement created to inspire , connect and bring peace to the world through music. They have created an amazing video.
Ben Watson of Bit Pakkit sums up the following video beautifully, "Bill Moyers takes us around the world mixing the voices and music of musicians from across the globe to a beautifully orchestrated and shared experience that transcends the original message of the song in a beautiful and compelling way."
Visit their site to learn more about the film, the journey and the movement.
In 2009 I want to make an elephant fly
We work in the idea business. Discovering, creating and selling ideas is how we make money and the longer you are in the business the more true this quote becomes:
“If your ideas are any good, you'll have to ram them down people's throats.” - Howard Aiken
Big ideas should scare. Clients are inherently afraid of risk because they have a job they want to keep, an organization looking over their shoulder and scrutinizing their decisions every time they turn on a TV, open a newspaper, go online or drive through the city. Even when a client sees the genius behind a big idea a mile long list of challenges lay in waiting, looking to kill that idea. Getting an idea through upper management, finance, etc may seem akin to trying to lift an elephant. A lot of effort and energy with the high possibility of getting squished.
Especially in the current times where ROI is the new creative director and every dollar spent is scrutinized original, untested and unproven creative ideas will not be welcomed with open arms...in most organizations. It is the job of the account team to take the ideas of their creative teams and sell them. This requires understanding the culture of the company, motivations of the decision makers, your clients personal motivations (awards, sales, internal recognition), where the organization is willing to invest, what measurements they value and what is the right timing among other factors. Presenting an idea only after these factors have been analyzed and addressed is the first step towards getting that elephant off the ground.
Think about the opportunity that presents to the few clients that are willing to take a risk? The opportunity is big and the rewards could be even bigger.
How do you plan on pushing the big idea through this year?
“If your ideas are any good, you'll have to ram them down people's throats.” - Howard Aiken
Big ideas should scare. Clients are inherently afraid of risk because they have a job they want to keep, an organization looking over their shoulder and scrutinizing their decisions every time they turn on a TV, open a newspaper, go online or drive through the city. Even when a client sees the genius behind a big idea a mile long list of challenges lay in waiting, looking to kill that idea. Getting an idea through upper management, finance, etc may seem akin to trying to lift an elephant. A lot of effort and energy with the high possibility of getting squished.
Especially in the current times where ROI is the new creative director and every dollar spent is scrutinized original, untested and unproven creative ideas will not be welcomed with open arms...in most organizations. It is the job of the account team to take the ideas of their creative teams and sell them. This requires understanding the culture of the company, motivations of the decision makers, your clients personal motivations (awards, sales, internal recognition), where the organization is willing to invest, what measurements they value and what is the right timing among other factors. Presenting an idea only after these factors have been analyzed and addressed is the first step towards getting that elephant off the ground.
Think about the opportunity that presents to the few clients that are willing to take a risk? The opportunity is big and the rewards could be even bigger.
How do you plan on pushing the big idea through this year?
Monday
Your Digital Identity: Ever Thought about It?
Since we added Facebook Connect to AdJoke, I've been thinking a lot about how important our digital identities have become and what the future of our D-ID's could look like (Digital identities) Think about it for a moment.
Right now, the average person has at least 6-12 profiles across a number of sites (Facebook, LinkedIn, Twitter, Amazon, Ebay and Gmail to name a few of the most common). Each of these sites requires a user to create their own profile, verify their identity (by simply ensuring that you can type in a few letters and aren't a computer) and for the eCommerce bunch, confirm that your credit card has some room on it when you make a purchase.
For most people, multiple profiles are a pretty big hassle. Not only do you have to fill out the user form everytime you want to start a profile, you've got to verify your account via an email and remember your user name and password for each site your a member of.
There has to be a better way.
Facebook Connect is a start, however people might become wary of giving a site like Facebook (which sells your data to advertisers) more information then they already have.
So what's the solution? Here's a start:
I was pretty memorized when I first watched this presentation. It's a fantastic account of the evolution of digital identity and offers a few insights into what the future could look like. We need a verified identity from a trusted source (like a government site) that can be used across all of our favorite sites. I'm sick of creating profiles for ever site, spreading my information everywhere and knowing that I'm being put on about 1,000 email lists for advertisers just like myself.
Sure - this might not stop with one, firm D-ID. But it could get better. And, at the very least, I won't have to remember 30 user ID's and passwords anymore.
Right now, the average person has at least 6-12 profiles across a number of sites (Facebook, LinkedIn, Twitter, Amazon, Ebay and Gmail to name a few of the most common). Each of these sites requires a user to create their own profile, verify their identity (by simply ensuring that you can type in a few letters and aren't a computer) and for the eCommerce bunch, confirm that your credit card has some room on it when you make a purchase.
For most people, multiple profiles are a pretty big hassle. Not only do you have to fill out the user form everytime you want to start a profile, you've got to verify your account via an email and remember your user name and password for each site your a member of.
There has to be a better way.
Facebook Connect is a start, however people might become wary of giving a site like Facebook (which sells your data to advertisers) more information then they already have.
So what's the solution? Here's a start:
I was pretty memorized when I first watched this presentation. It's a fantastic account of the evolution of digital identity and offers a few insights into what the future could look like. We need a verified identity from a trusted source (like a government site) that can be used across all of our favorite sites. I'm sick of creating profiles for ever site, spreading my information everywhere and knowing that I'm being put on about 1,000 email lists for advertisers just like myself.
Sure - this might not stop with one, firm D-ID. But it could get better. And, at the very least, I won't have to remember 30 user ID's and passwords anymore.
Sunday
2008 Billboards Top 25 Mash-up
Christian over at Idea Drunk brought this gem to my Google Reader.
I always enjoy a quality mash-up and marvel at their skill.That being said I truly believe we deserve a higher quality Billboard top 25. Who is buying half this crappy music anyway?
PS - Have you visited Idea Drunk lately?
I always enjoy a quality mash-up and marvel at their skill.That being said I truly believe we deserve a higher quality Billboard top 25. Who is buying half this crappy music anyway?
PS - Have you visited Idea Drunk lately?
This Summer let your interns plan your TV campaigns...
...and invest the dollars that would have gone to media agency commission into something valuable (like auditing your website user-experience).Google TV ads is out and bringing the Google auction system to the world of media. I am interested in seeing how this service grows over the next few years. Something tells me that the traditional world of media buying is ignoring this and will continue to justify their model to clients.
Michael Steib the director of Google TV ads has a nice quote in Fast Company that sums up the service and benefits:
"One of the things we've learned from online advertising is that marketers make day-to-day decisions. In the traditional model of TV ad sales, you make buying commitments months in advance. With our system, you can bid on spots up to the day before. We've also just introduced a feature that uses search. If you're Allstate or DirecTV, two of our customers, you can type in keywords such as 'family' or 'football,' and our system generates a list of programs whose metadata is either an exact match or related. We're only going to give you content contextually relevant to your brand. And all that takes minutes. The next day, you get a report back that tells you what spots ran, what audience was delivered, and how much of your budget was spent. You're getting almost real-time data."
Check the video out here.
Pair this with the Google TVs ad tracking partnership with Nielsen and you have a game changing product. How many media CEO's or Presidents do you think are taking this seriously? As one of my favourite quotes goes:
"The bullet that kills you never hits you between the eyes. It hits you in the temple. You never see it coming, because you are looking in the wrong direction."
Ogilvy Athens hang your head in shame
Have you seen this load of crap? How could anyone honestly have said that this is:
- A good idea.
- Something I want to be involved with.
- Something worth sharing with the world.
Saturday
Obama and Photosynth
A about a year and half ago, we blogged about an emergnig Microsoft technology called Photosynth. Photosynth is a system that uses photo's across the web to create 3-D versions of places and spaces (you can check out an amazing demo of the product here).
A recent post to the TED blog reports that CNN has announced that for Tuesday's Presediential Inauguration, the broadcast will use Photosynth to provide viewers around the world with a view that will make them feel like they're actually there:
"We'll take your photos from every angle, combine them with CNN's professional shots, and produce what we hope will be an amazing experience that will be shown live on CNN. And you thought the Jessica Yellin hologram was cool! The synth will also be available for everyone to see on CNN.com."
I'm excited for this technology to hit the mass media and Microsoft must be thrilled about their software headlining the largest event of 2009. Be sure to check out CNN.com's "The Moment" microsite on Tuesday night and get a view that you'll never forget.
Not all impressions are equal
Nice idea. Great execution.
If you live in London, you've heard of this...
If you live in London, you've heard of this...
W+K's 2009 Agency Goals
If you haven't read W+K's London blog, it's a great example of an agency blog that it fun, insightful and all about people. It's one of the few agency blogs that's written for the people of the agency, rather than a "hard sell" about what Weiden can do for you. Rather than tell you about how great they are, they just let you read about what their up to (and you get the message on your own).
W+K has 8 major goals for 2009. Here's my favorite:
Check out the full list here.
W+K has 8 major goals for 2009. Here's my favorite:
1. Continue to try to do the best work of our lives, across all clients
Still job number one. Partly because great ideas are what businesses need in tough times. Partly because to build our own business we to be seen to do work that is talked about in our industry and in the wider culture. Partly because it what we choose to do.
Check out the full list here.
Friday
Leisure time spent online increasing
Found on eMarketer.My guess is mobile usage in is a big reason behind China, Japan & Korea's lead. Increased access will obviously lead to increase use.
What do you think is the % that we will tap-out at? Will human nature allow us to spend more than 60% online, 70%? And how long until we begin to revolt OR until the internet allows us to find the information, entertainment or complete our tasks at a faster rate leading to a decline?
Thursday
Brand Hero's
Fallon has posted a great new presentation to their planning blog about Hero's. Did you know that 5 of the 10 top movies of 2008 were all about Hero's? (Dark Knight, Indiana Jones, Hancock, Iron Man, Casino Royal).
There's a reason for this - people need to be inspired. They need to believe in something and these hero's help us to do that...even for a couple of hours.
Take a moment to check out the presentation - if anything, the comic images are sweet.
There's a reason for this - people need to be inspired. They need to believe in something and these hero's help us to do that...even for a couple of hours.
Take a moment to check out the presentation - if anything, the comic images are sweet.
We are content crazy
Are you kidding me? 14 hours of video is uploaded every minute .The volume of content being published has increased 867,000% from 1999 - 2008 and that poses quite the challenge for those of us trying to create content that stands out. Whether it is a post on your blog or a campaign the numbers are against you.
At the same time there are ways to make the numbers work for you like Trip Advisor did? There are plenty of passionate people out there creating content and they are always looking for ways to get recognized for their contributions and new ways to contribute. I think marketers should start there and see where it will take you.
MasterPieces of the Prado Museum on Google Earth
This type of thing gets me really excited. Think of the possibilities.
How can you apply this to your clients or work?
Wednesday
Be A Man
Really enjoy this new UK campaign from Lynx. And the microsite experience is engaging, fun and hilarious. If you got a spare 5 minutes, check it out.
I also love the clay characters and the look. Right on brand and fun. What do you think?
Quote of the Day
"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."
- Steve Jobs, 2005 in an address at Stanford University
As you might have heard, Jobs has taken a leave from Apple due to health reasons. The Apple share price dropped 10% on the announcement and it is unclear when he could return.
Hopefully he is able to beat cancer (his rumoured disease) and keep the Apple machine moving.
Great quote though, from one of the best innovators in the world.
- Steve Jobs, 2005 in an address at Stanford University
As you might have heard, Jobs has taken a leave from Apple due to health reasons. The Apple share price dropped 10% on the announcement and it is unclear when he could return.
Hopefully he is able to beat cancer (his rumoured disease) and keep the Apple machine moving.
Great quote though, from one of the best innovators in the world.
The times they are a changing
The office of the President-elect released Barack Obama’s official presidential portrait Wednesday morning and the photo makes history as the first presidential portrait shot with a digital camera. Not just any old point-and-shoot digi, photographer Pete Souza used Canon’s fancy new EOS 5D Mark II.Interestingly, Obama didn’t flash his beaming, trademark smile for the shot and the last prez to opt for a toothless smile was Nixon.
From TrueRumors
Hand-tailored custom mobile phones
I just came across Continental Phones a company that offers "Hand-tailored luxury phones. I have a feeling sales are down on their diamond encrusted phones. That being said there are some pretty nice gold line phones in here.
Fords CEO talks about social media
A little long, but some interesting discussion points. The most interesting is how well the CEO of Ford seems to understand the space and the value it brings.
Ford's CEO on social media and innovation from JD Lasica on Vimeo.
Ford's CEO on social media and innovation from JD Lasica on Vimeo.
Tuesday
Unique POV
I never thought I'd see a spot like this but it's out there. Quite the "eye-opener". I'd love to see the guy version. Thanks to Max for the link!
Interesting Executions New & Old worth sharing
Delta Air Lines has opened the SKY 360 'pop-up' lounge in Manhattan to convince New York premium customers---"those who fly often and often pay top price for tickets"---to choose Delta.SKY 360 was located in one of the priciest sections of Manhattan, at Sixth and 57th, around the corner from The Pierre hotel. The upscale lounge, decorated with white leather seating and cloud skylights, serves complimentary beverages and snacks to visitors, and offers samples of their new chef-inspired cuisine. Visitors can try the premium priced "lie-flat" seats to be offered on Delta transoceanic flights. The lounge also provides charging stations for iPods and phones, and computer stations for visitors to check email. In the evening, invited guests enjoy cocktails. Oh, and did we mention that you can also make registrations and purchase tickets?
Adidas breaks through with a great execution featuring Oliver Kahn.
Bronze Lion came for "Barge Resistance," part of it's much-awarded work for Nike Canada's "Ready for your :45?" campaign. The ad featured an image of Vancouver Canucks star Markus Naslund on the side of a barge, seemingly pulling on a tug boat as part of his resistance training.
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