The UK agency Fallon recently released this :90 second spot for Cadburys Dairy Milk bars. The microsite, developed by Glass and a Half Full Productions, simply shows the spot and leads to more information about the chocolate bar.
Already, this spot has garnered over 55,000 views on YouTube and a number of bloggers are writing about its effectiveness. I like it mainly because this song is great (who doesn't like Phil Collins) and it is really, really random.
Even if this video doesn't get truly viral, it is a great attempt at creating impact (through a totally random spot).
Your thoughts?
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