Guy Kawaski, a successful venture capitalist and former Apple programmer, presents his quick rules to an effective PowerPoint presentation. After putting together huge decks, it's refreshing to see hear his approach. Thanks to Seth Godin for the complete list of marketing and advertising videos.
Great, simple execution that is quite random - but really fun to watch. If anyone can translate, I'd love to know what the super on the back-end of the spot says. It appears to be for a Hydro / power company but I would think that the final super ties it together in some way. All and all, pretty neat.
Could this be the model for future agencies across the Globe? OpenAd, self-described as the "world's biggest creative department" appears to be one of the first, completely digital online ad agencies.
The site boasts a global network of creatives that spans over 122 countries and has over 8,500 individuals in total. How does it work? Simply become a member with the site (free) and hold a pitch (essentially write a brief) to distribute to creatives. After your brief has been written, it is submitted to the global network and ideas come back within a matter of days.
In terms of costs, the site asks you to verify what type of client you work for, the approximate budget of your campaign, a full-buyout or partial buyout of the ideas you receive, what mediums, etc. From there, it calculates what the cost will be (in Euro's) based on the menu of options that you've chosen.
For example, I decided to represent a small client ($1M or less campaign budget) and asked OpenAd to produce 1 print execution and 1 radio spot (full buyout on both). The cost for these ideas (when they were developed) would have been approximately $8-10K Euro's. Not exactly competitive, but when you are simply developing one-off executions it could be interesting to work with a creative department of 8,500, rather than just 1 or 2.
While this might seem a bit risky for larger clients, I would think that it would be a no-brainer for creatives to register. Creatives simply submit their books and are selected by the site to become active members. They can choose the briefs they want to work on and develop work on their own. If the client buys it, they get paid (along with the site).
What does this mean for current, traditional agencies? For starters, it could mean that in-house creatives have more of an opportunity to sell their own ideas rather than focus on your clients. As well, whose to stop a client from giving OpenAd a one off brief just to see what comes back? Even worse, what if they are amazed with the work that was done in less time (and maybe) for less money?
Even though the traditional model will remain for years to come, smaller companies that cannot afford the services of larger agencies may turn to sites like OpenAd to develop their campaigns for them. If anything, it's a larger, global network of creatives who want to do work for you - today.
Although this isn't new, it's a classic Nike spot; engaging, emotional and all-brand. What I love about these Weiden-Kennedy spots is how simple they are. That being said, how tough it is to come up with executions using one of the most recognizable sports stars of our time playing their sport to emotional music? Still, great stuff.
In addition, this Carmelo Anthony spot, provides a similar feeling for the viewer. It's the same formula as the Jordan spot and the power of it comes not only from the iconic visuals, but from the great track as well.
The site gives profiles to over one million websites and shows users the number of monthly unique visits and standard user demographics. The top ranked site? Yahoo.com with 128M+ U.S monthly vistors (Google comes in a close second with 118 million). Top social networks inlcude MySpace (61M+) and, of course, Facebook (25+).
Although the site is ironing out some errors, it is a nice test to use when measuring your site against some of your nearest competitors. Thus, even though the information can be anecdotal, it's interesting for you (and your clients) to understand how many users your site is getting in a month.
For most of us, checking the news everyday amounts to reading 1-2 papers, checking a few news sites (usually the same sites as the papers we read) and talking with our friends to see if anything new is going on in the world.
This is a fantastic, visual application that lets you view all your news in one place. Categories are color coded (green for technology, red for world news, etc) and the headlines are sized based on the number of articles that are linked to the headline. If you want to read the full article, just scroll over it and click.
The application is updated in real-time and is a great way to quickly catch up on any of the latest headlines...oh...and it's free...
Although a 24-year old really has no business blogging about the Ad Insustry, I figure it will justify some of what I do while at work (read other blogs and send out any neat links to my co-workers / friends).
AdJoke is really in its infant stages but hopefully it will be a decent place to find out what's going on out there (other than from the big guys). Let me know any feedback you might have and I'll do my best to incorporate.
For now, let's start with this post from Advergirl:
Top 5 Mistakes Traditional Advertisers Make Online
This a great, quick post that outlines some of the problems traditional agencies are having making with the transition into the digital world. Highlights include underestimating the size of niche's and thinking that advertsing is enough. When thinking about "The Long Tail," the future of the Web could revolve around specific niches and highly targeted advertising. Why pay millions to be on Facebook when you can hit your core target on Yelp?