Nine Inch Nails - Doing UGC Right

A few weeks ago, NIN relased a web album and didn't tell anyone about it. A few hours after launch, it had over 2,000 Diggs and quickly became a web sensation.

Trent Reznor has now created a YouTube channel to ask his fans to create visual videos to match the 36 tracks on "Ghost."

He's calling it a film festival of sorts with the only mandatory being his album. Very neat stuff and worth watching. Of all the brands out there, NIN is doing the best at marketing themselves online.