We have recently published a deck on some of our thoughts using Google+ over the first three weeks. It's meant to be a thought starter and overview of how the service could evolve in the coming months and what marketers and brands should think about.
A series of services, like , are now selling fans, followers and views on the cheap. They prey on users and brands who are looking to build a base quickly and don’t really understand that social media is about engaging actual people, not random – and likely fake - accounts.
Brands know that they should focus on user engagement instead of how many ‘Likes’, followers or views their social community has. However, total membership is the metric that most people seem to think about first. Anyone who has ever said, ‘We just launched a Facebook page’ knows that the follow up question is always, ‘Cool. How many ‘Likes’ are you at?’ No matter what platform the brand is using, the Like/Follower/View count is the first stat that users and marketers think about.
That being said, the proposition of gaining 250,000 ‘highly targeted’ Facebook fans or 25,000 Twitter followers in a matter of days is an interesting one, especially when you consider the cost. Here are a few of the offers currently listed on :