All-in-all I am interested to see if this takes off.
Check all 50 out here.
This world clock below is amazing. I click the now button at the top right before I make or join any conferences calls that I am not looking forward to. After the call I look at how many people around the world have died, become ill, imprisoned or injured and I think to myself, "Hey, the last 20 minutes could have been worse".
Try it - it works.
Many bloggers have have written about 9/11 today from a number of different perspectives - from American foreign policy to Seth Godin's analysis of how to change the American communications strategy for the better.
One of the topics that hasn't been covered as much (except on Copyranter) is the issue of companies and agencies using 9/11 imagery in their executions.
This image is from a French an organization called Defi Pour La Terre.
The organization, in English, is called "Challenge for the Earth" and the lower caption of their execution reads: "For Nature, Everyday is 9/11."
According to Copyranter, in 2005 MTV launched a TV campaign that used imagery of the Twin Towers burning down to promote their social awareness agenda. Stills of the TV spot (and some alterations) have been posted below.
The TV spot was said to have only aired once before the US Government had it pulled (not sure if this fact is true but PJC and I cannot remember ever seeing or hearing about this campaign).
Despite the specifics around each of these campaigns, the fact remains that they have leveraged tragic visuals in an attempt to strengthen their own campaigns.
Do these executions help to drive forward issues such as poverty, environment and HIV? Or do they simply shock the viewer into looking at the execution (most likely wondering how / why a brand would want to use images like this to promote their own goals)?
Using images from a tragic event (however iconic) with the hopes to tie them back to your campaign is simply a horrible idea. That, coupled with the copy on the MTV executions, downplays the tragedy of 9/11 based on the number of people who were killed in relation to other social issues. (2,863 vs. 824 million, for example)
Iconic and captivating advertising is something that all agencies strive to do (we think). But using a polarizing and emotional charged event like 9/11 is just plain wrong.
To some, executions like this are provocative. To others, appalling. You may feel differently about these executions and we'd love to get a lively discussion going around your thoughts.
Please feel free to post .
The narrator (or H725 from the year 2059) claims that in the near future, all references of letters, texts and words will disappear altogether with the emergence of a new technology called Bright.ly
The video uses an interesting method to show us what Bright.ly can do - essentially transform any space into a full motion video and audio message. Why use the written word when you can shape your communications in hi-definition video and remarkable audio.
It seems that this viral is a tease to a yet-to-be-released product. H725 also has a blog that helps to continue the "Save The Text/Word" cause. Highlighting different techniques to ensure that we remember how to use texts (through sign language) and other methods.
Overall, it's hard to evaluate this creative approach on the merits of entertainment (or the campaign objectives). At first glance, it showcases a new technology that is alledgedly revolutionary - potentially a new screen or retail application. The work is strange and convoluted, however the emergence of a blog that continues the dialog (and mystery) will only help to stimulate this viral method.
Hopefully this product pays off the amount of work that has been done from this tease. We will keep you posted when we find out what it is!
The internet has provided everyone in the world with a stage to catapult themselves into a new class of celebrity. This video encapsulates that world.
Andy Warhol being a man of incredible genius is proving to have been a man wise beyond his years. A few quotes of his below really make sense after watching the video and considering its content.
In the future everyone will be famous for 15 minutes. Andy Warhol
An artist is someone who produces things that people don't need to have but that he - for some reason - thinks it would be a good idea to give them. Andy Warhol
Thank you to these "artists" who produced viral videos, danced like fools, made a mess, fell over, rapped about George Washignton and brought countless smiles, laughs and email forwards into my life.
Internet People I salute you. Dan Meth & Micah Frank I thank you.
"NASA explores for answers that power our future"
Could we do better? Probably. Some of my current favorites include:
"NASA: Actually this *IS* rocket science"
"NASA: Tonight, We dine, In SPACE"
and current number one: "NASA: All your space are belong to U.S."
Stay tuned for the winner.
- David Ogilvy, Ogilvy on Advertising, 1985, New York: Vintage Books, p. 47.
Directed by Noam Murro who also directed one of my top 20 favourite spots of all time.
Glenn - Starbucks
Next April, the as-yet-unnamed play will debut at Toronto's Young Centre for the Performing Arts. On stage will be a dozen "real" women, with nary a model or professional actress among them. The unorthodox cast will speak lines now being worked on by renowned Canadian playwright Judith Thompson - all to further the philosophy behind the pro-age line, which launched in Canada this spring.
The idea of doing a play was conceived by Unilever's international AOR, Ogilvy & Mather. Toronto-based agency Capital C created a website to provide ongoing updates on the progress of the play and - in a brilliant viral touch - to house an online "Dear Body Audition Kit" (created by Ogilvy). The virtual kit contains everything women across the country need to gather friends, share their feelings on beauty and aging and even compose their own audition letters. These submissions will be posted on the site to showcase the views Canadian women have about their bodies.