This has to be the coolest implementation of Pong ever: load the iPong application in two or three iPods touch units or iPhones, and start playing between them using your finger, with the ball actually passing from one screen to the other depending on the ball angle.
The software was made by Mr. Kondo—a colleague of Ryo Shimizu, CEO of Ubiquitous Entertainment—in an hour. We don't know if it will make its way to the iTunes store as a commercial product, but I hope it inspires other developers to use this kind of competitive—or collaborative—gameplay. [Asiajin via [Technabob]
A few months ago, artist Eric Nordenakar decided to create the largest drawing in the world. Using a high-powered GPS device and a carefully mapped out route through DHL, he create a self portrait tracing the path that his package had traveled.
Below is a video outlining the journey that the package went on. Eric's website goes into detail about his project and even includes the travel instructions that he gave to DHL.
What I love about this isn't just the originality of the idea, but the way that DHL embraced Eric and his project. They gave him access to their supply line, rides on their planes and allowed him to track his package in a way that no other company would.
How many companies would let an artist do this? The purpose of this project wasn't about advertising, but DHL certainly just went up a notch in my books.
But wait...at the end of the website, Eric admits that it was totally made up.
I know...disappointing. But still a cool thought...
Original article from Laughing Squid.
“I think there is a world market for maybe five computers.” ~Thomas Watson, chairman of IBM, 1943
“There is no reason anyone would want a computer in their home.” ~Ken Olson, president and founder of Digital Equipment Corp., 1977
“Who the hell wants to hear actors talk?” ~H. M. Warner, Warner Brothers, 1927
“We don’t like their sound, and guitar music is on the way out.” ~Decca Recording Co. rejecting the Beatles, 1962
“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. ~Western Union internal memo, 1876.
“The concept is interesting… but to earn better than a ‘C,’ the idea must be feasible.” ~Yale professor on conceptual paper that became FedEx.
“What would I do? I’d shut it down and give the money back to the shareholders.” ~Michael Dell on Apple, 1997.
“Everything that can be invented has been invented.” ~Charles H. Duell, Commissioner, U.S. Office of Patents, 1899.
I am sure that you hear ridiculous quotes everyday, but few that measure up to these.
Quotes found on copyblogger
I posted back in October about the first ever advergames that were hidden on records in the 1970's.
The International Telecommunications Union (ITU) reported today that the world has passed the 3.3 billion mark in mobile phones. 49% global penetration.
Developing countries like Africa lead the largest gains with 39% growth annually. Couple that with India and China's massive growth rates and it makes sense how quickly cell phones have spread.
What does this mean for the future of our industry? Some think that mobile advertising is the future. Maybe free wireless in exchange for a few ads every month?
eMarketer reported in March that US cell phone ad revenue would grow from $88 million in 2008 to over $700 million by 2012.
Still, how many people are actually going to want to see an ad prior to making a phone call? I get the fact that mobile web browsing will house online banners within the pages but what would the CTR be on those? 0.0001%?
I guess that means that media will just have to serve 1 billion impressions per $1,000 spent.
And most shockingly, why does Google News follow the same coverage patterns as the major networks?
What does this have to do with advertising? If you can't understand other cultures or foreign ideas, how can you market to them?
Predicting the next technology trends and the future is something that many people (especially tech nerds) love to do. Forrester, one of the most dominant research companies in North America, has released an interesting study on how Apple will evolve over the next 5-7 years.
The just of the study? That Apple will try to own the home (everyone's home) in a few, critical ways.
The first deals with convergence. Having one device that acts as your home server - controlling your TV, internet, sound and all the digital HD pictures hanging on all your wall. Essentially, they want to be the provider who can not only give you the latest hardware (a new iPhone / iTouch) but also hook you up from a service perspective (think iTunes for your favorite TV shows).
For a long time, I've hoped that Apple will make a strong play into the Cable game. Currently, providers hold all of the content cars. They dictate "specialty" channels and force customers to buy upgrades for better (and mostly essential) content. Networks dictate the schedules of when you're favorite shows are on and advertisers pick the ones that are the most popular / most targeted.
The emergence of the PVR has changed this - slightly. We don't have to be home for the network time, we can just record the show and watch it later. We don't have to wait for the two minutes of ads to go through, we can just fast-forward them.
But still, we can't control all of our content.
I hope that with Apple's "Own the home" strategy (if it really exists...like Forrester predicts) that they provide consumers with a list of the channels they want. Imagine an RSS feed for your TV shows.
In the end, all I really want is one channel. And that channel is always playing shows I love (or will love).
Of course, if they could be beamed to my iPhone or HD TV in the washroom, that would be pretty nice too.
Full article from Wired.