Timely, entertaining and product-centric. Nice one, Lego.

When brands think about how to be relevant for their consumers, they typically look inward and think about the core product benefit that would be most meaningful to their target.

Not Lego.

The formula? Product + Timely Event (World Cup) + Dramatic Event = Viral video rooted in your brand. Love this:

(Specifically relevant for the pain felt by every English Football fan right now...)


An ad from Microsoft that isn't awful? Weird.

A tactical ad but so true. It's not often you see good advertising from Microsoft these days but the message here is a good one. The sheer amount of data that we share online is staggering. And it doesn't take $500 American to make us do so. Mostly we just want to creep on someones photo's so we create a Facebook profile.