Marc Ecko, founder of the hip-hop brand Ecko unlimited and creator of the viral video Still Free has launched a new microsite. The purpose? To decide what to do with Barry Bonds' record breaking home run ball (number 756 for those of you who don't watch Baseball).
A few weeks ago, Ecko bought the ball at an auction for around $750,000. Instead of putting the ball in his private collection or donating it to Cooperstown, Ecko has decided to let the people decide what to do with it.
On the microsite, users have the option to vote on one of three scenario's:
1. Send the ball to Cooperstown
2. Permanently brand the ball with an Astrix and give to Cooperstown
3. Send the ball on a rocket into space (the Banish it option)
In an interview, Ecko says that he wants people to share their opinions and have a say in what happens to the ball. The cheating debate has been going on for a number of years now and instead of leaving it to the baseball folks to decide, he's letting fans choose.
You might not agree with this contest, but I doubt that many $750,000 campaigns have generated this much buzz in a long time.
We've all heard of the latest viral phenomenon. Whether it's Dove Evolution or Still Free, many people are searching for that next piece of content that captivates the Web 2.0 audience - even if it's only for a minute or two.
But how do we know what the next "viral" video / story is before it hits the masses? Rather than wait for something to gain steam, a new site - Viral Video Chart - measures the hottest viral videos on a day to day basis. As videos get tagged and more talked about on the web, they are assigned higher values and move up the chart.
The site is categorize in a number of different ways - from top viral ads to Celebs, Games to Movies. Featured in the latest edition of the Wired blog, Viral Video Chart is a simple tool to help you find what people are interested in - right now.
The number one ad right now? Alicia Silverstone going naked for PETA.
My favorite is a segment called "Morning After with Owen." The short clips show Owen with various women who he's hooked up with and they're pretty hilarious.
As the web continues to grow as the main destination for content, it will be interesting to see sites like GoPotato pop up. Almost like a TV channel that shows a very specific type of content - the only difference being that if you don't like what you see, you'll probably never go back.
Thanks to Snowden for the link!
- 48% of people believe the web is as essential as their cell phone, feeling disconnected and incomplete without it.
- 28% of respondents admitted that they spend less time face-to-face with friends because they want to spend it online.
Is this a sad state of affairs? Or does it simply articulate the growing force that the web is becoming? I wonder if 1 in 5 people would sacrifice sex to listen to the radio...
Link from Valleywag -
Wilkinson did a great job taking the category insight further - yes, great razors will make your skin feel soft. Guys (but more importantly, girls) love soft skin. But who owns soft skin? Babies. Everyone knows how soft a baby feels. Why not leverage that with a razor but take a funny slant on it?
Currently, this video has over 180,000 hits on YouTube and is allegedly being talked about all of London. The microsite is well worth checking out (although it's in French) and it's nice to see a fun campaign that pokes fun at all the razors out there.
Thanks to Lauren for the tip!
Find more videos like this on AdGabber
Found this neat spot on AdGabber, which was also featured on AdRants today. It reminded me of the Coca-cola Happiness spot because of the animation, however the narrator made it feel a bit different - almost a warm feeling for something that is traditionally cold and boring; the stock market.
That being said, this is an interesting approach for a dry category. People who don't use the stock market aren't interested, but they might like a neat ad that helps to educate them on how the market functions. It might not drive them to invest tomorrow, yet if they ever considered it, the NYSE would probably be the first place they'd look.
This ad sucks. I watched it this morning, shook my head, threw up in my mouth, laughed and then considered blogging about it. Thankfully I got really busy then I read what Adrants had to say about it. A perfect post from Adrants:
Mazda Still Makes Cars? Well, It Sure as Hell Can't Make Ads
Imagine the music you'd hear at a gay strip club. Is your pelvis gyrating yet? Good. Add graphics from Japanese ninja porn. Toss in a green car for good measure.
You know what you get?
This ad for Mazda - which, to be frank, has given us (arguably) worse ads in the past. We can't think of a slogan that beats "Fitness comes as standard," though. If you can, congratulations.
JWT Dusseldorf, why have you forsaken us?
Consumer Generated Spot. They took a 90 sec trailer slowed it down and added their own music selection.
Only 5 days into the campaign and consumer generated ads are already populating Youtube. Pretty impressive.
American Express walked away with the Emmy for best commercial on the 15th. I disagree but I understand why the voters would support one of their own (Ellen). I truly believe that the only reason this spot won is because it features a well liked TV actress.
It definitely was not the best commercial of the year. I am not saying it is bad; just not the best.
Regardless of my point-of-view congratulations to O&M, American Express and Bryan Buckley.
The first blog we'd like to feature is called Valleywag. Valleywag is one of the most popular blogs on the net. It focuses is on all the latest gossip in Silicon Valley - from who Facebook's hiring to how the Google guys are spending there money. The blog is edited by Nick Denton (who also founded Gawker media). Denton has a number blogs (that are highly visited) and his estimated worth from his blogs is approximately $280 million.
Valleywag is a great read not only because of the number of posts per day (around 25-30) but because the gossip gives regular readers an inside scoop into what goes on behind the major (and minor) technology companies. It frequently showcases new sites and discusses what Venture Capitalists are putting their money into.
Add it to your RSS for the latest news, gossip and trends.