Tom Green Channel

Oh Tom Green you crazy canuck. He is at it again trying to find a way to broadcast his half-funny, half-annoying face to the masses. Remember his original show? The slut-mobile was my favourite episode, peeing statue was number two. Fast-forward 8 years...

The Tom Green channel on the web displays his real home phone number for any and all to call and ask questions on air. Celeb guests like Perez Hilton, Tony Hawk, Dr Drew and Kenny+Speny come on over to Tom's house and bring items for later resale on eBay to raise funds to keep the show on the air. Viewers get to vote on what the funds are actually spent on (necessary vid equipment or a useless stuffed bear, for instance). Podcasts on iTunes, yep. Blog, yep. Mass calls to submit user-gen YouTube vids of you watching him. All he needs now is a groundswell of viewers and paying advertisers and he has a disruptive model for the giants to be concerned about (or mimic).

Post found on Fallon Planning blog


Miller Lame...I mean light

Ok I get it...the dog leaves the A&B clydes for the better taste, less carbs of Miller Lite.


The Future of Facebook...PensionBook

This is one persons take on how Facebook will have to evolve to keep us using the site as we age.

I love the "You have been poked by a walking stick".

Thank you to Brittany for the image.


Pepsi Dare - The Un-cola ads

What a refreshing new ad campaign from Pepsi (Pun intended).

It looks nothing like a Pepsi ad let alone a Pop (or soda for teh yankees) ad.

Great work BBDO Germany.
....but then again see the quote below.

Ad Quote of the Week

"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad."

- Leo Burnett, quoted in 100 LEO's, Chicago, IL: Leo Burnett Company, p. 14.

The consumer has earmuffs

The constantly evolving state of consumers, brands, products and industries is what makes our jobs exciting, interesting and worth every late night.

The line above sums up the best part of working in this industry. Dealing with change.


Adidas Boost

A great tactic from Adidas during an Auckland marathon. In order to give runners more motivation during the race, Adidas had a custom made fan build to actually provide the 11,000 participants with a second wind.

The fan was custom built and provided approximatley 50 knots of wind speed. It had a dedicated lane late in the race at the 17km mark and a small video was captured (below) showcasing the runners reactions as they went through it. As you'll see, they were extremely positive.

This tactic fits perfectly into their "Impossible is Nothing" campaign and was a hit among runners. Not sure what the costs would have been to construct, but I'm sure they're a lot cheaper than running a 30 second spot.

Found on AdRants


Rambo Death Chart

Stumbled Upon this amazing Rambo Death chart comparing the three films. People always talk about how violent film and entertainment has become (I know, I just spent 6 hours playing Halo) but charts like these really drive the point home.

Can you believe that 236 people were killed in the last Rambo? 236? That is over 2.56 kills per minute.

I haven't seen the "film" yet but based on these stats it sounds like Rambo just has a gun and is shooting people at a rate of just under 3 per minute. Pretty exciting.

Still, it says something about our culture when we need to massacre an entire town of bad guys just to sit through a 110 minute movie. I can't wait till the 500 kills of Rambo 5 (if Stallone lives that long).


The Blue Chair Campaign

Our friends over at the Ontario Undergraduate Student Alliance (OUSA) have recently launched a campaign that they call Blue Chair. OUSA, to back up for a moment, is an undergraduate student-run lobby group that focuses on student issues in the Ontario provincial government.

Over the last number of years, they have run a number of issues based campaigns - from raising awareness around tuition deregulation to helping the province understand what it's like for students to live with thousands of dollars in debt.

While OUSA's intentions are excellent, their previous campaigns have lacked the ability to break through the clutter in a crowded student environment.

With the launch of the Blue Chair Campaign however, OUSA has been able to truly own an issue Provincially - helping first generation students find their way into the Post Secondary system.

What we like about Blue Chair is that it is a simple image that entices the viewer to find out a bit more about what it represents. Unlike a number of student run awareness campaigns, Blue Chair started as a tease on campus and slowly built towards a campus event.

The seven universities involved (Queens, Waterloo, Windsor, Laurier, Wester, Brock and McMaster) all held campus events on January 24th at their respective campus bars with the hopes of raising money.

OUSA has been updating the progress of the campaign on their Facebook page and we hope that each campus had an excellent few weeks executing the campaign (and that ample funds will be raised for First Generation Student programs!)

AdJoke's New Look

After month's of broken promises, we've finally found a new template that we like (after a few hours of reading HTML). Not only does it keep a lot more of our content above the fold, it also makes things much cleaner and easier for the user - as opposed to the infinite scroll that we had before.

We've also added a Poll function and will be implementing some other elements (featured videos and pictures) in the next couple of weeks.

For now, let us know what you think of the new look - we hope you like it.