I look forward to seeing the work in 2009.
From Ad Age:
Back from hiatus
The account had been dormant since late last year after Method parted ways with Omnicom Group's TBWA/Chiat/Day, Playa Del Rey, Calif., a spokeswoman said in a statement. In late 2006, TBWA succeeded Crispin Porter & Bogusky, Miami, which was the first agency to handle the account.
"In the past year, we shifted away from large-scale advertising and focused on earned media programs developed by our in-house creative team, like our 'Detox Your City' program we conducted in key cities across the country," the spokeswoman said, explaining the prior departure of TBWA a year after it won the assignment.
Campaign due in early '09
Method awarded Droga5 the creative assignment without a review to create a new marketing campaign to break early next year. "Droga5 is a dynamic agency that is known for taking traditional advertising initiatives and turning them upside down," Eric Ryan, chairman and co-founder of Method said in a statement. "We share the same passion and dedication to creating innovative and unique experiences for people, and we are thrilled to be partnering with such a talented team."
At first I didn't really enjoy the track but I like the idea. The final shot is great.
On brand and a nice execution. Check it out.
There are a lot of great videos - and I'm sure there will be more. But this presentation from Conductor, Benjamin Zander, it one of the best 20 minute speeches I've ever watched.
I'm not going to spoil it. I'm just going to say that if you want to change your outlook in life - even briefly - find twenty minutes in your day to watch it.
The road is grooved so that the tires running on it create notes when you drive over it. The URL in the ad drives you to The Civic Project at civic.honda.com. What do you get when you visit? Just their line of cars. No explanation of what you saw. Even if you do a search on their site, no mention made. The description on the YouTube clip said more and at least gave a quick overview of the purpose:
The Civic has always been about connecting drivers to the road. That got us thinking. Could we build a road that enhanced that connection?
Like many car owners, the Honda crowd is loyal and it feels like they totally missed an opportunity to explain this idea of connection better, let alone have people do stuff with the concept on their own, especially a younger Civic crowd who appreciate this.
The pieces below are called Box to Play and Key to Touch. While the latter may be self explanatory, Box to Play integrates a synthesizer, scratch pad, and other fun musical toys, and folds up quite nicely.
Sticks in the Air are just what you’d think…drumsticks with sensors for the beat, but they also snap together when you want to have a proper phone. Trio in Your Hand, however, flips open to create a scratch pad and sampler for mobile DJs.
For those who like something a little more tactile, Strings for Fingers and Band in My Pocket bring the orchestra into the mix.
Band in My Pocket is unique in that it comes with multiple accessories to create different instruments from the harmonica to the trumpet. Sounds are “hummed” into the handset (much like with Yamaha’s EZ TP Trumpet) with the rest controlled by the fingers.
From CScout Japan.
A number of brands have access to huge sports celebrities but few use them well. It's nice to have stars like LaDainian Tomlinson and Troy Polamalu but if you don't create something great with them, what's the point?
Excited to see this next Sunday on TV.
The company made 3,000 rooms, or 6,000 hotel nights, available for the promotion.
"Much of it was handled in-house, with a lot of it online, a lot of one-to-one marketing," Mr. Calder said. "We contacted many of the customers in our database, it got some press pickup, and it got a lot of mention on blogs and travel sites. It really took off."
Maybe too much. Some 150,000 people registered for the promo and were directed to a dedicated site Oct. 1 to attempt to book the $19.28 rooms.
The site crashed almost immediately. Most people were shut out; those who did get into the site were not able to book any rooms. "
As mentioned in the article the promotion was handled internally. One would hope that if they had engaged any decent agency that they could have identified the potential technology issues as well as been able to properly manage any unforeseen complications. What I actually see as the bigger story here is that the power of the internet was once again proven.
I am sure senior people at Leading Hotels were thinking ... well, its just a small online promo, we expect to receive a response but since our only communications are one-to-one with current customers it should be fairly small. Right? We'll be fine managing it internally.
Wrong. Word travels fast on the internet and bad blood travels even faster.
Read the full article on Advertising Age.
MySpace.com has a campaign where they have featured different artists and pulled music related details from their profiles on myspace. Here little Wayne share a list of "Beats that stick with me", the Jonas Brothers shared a list of songs they could agree on, etc.
This Dexter campaign was everywhere in New York. The "New Dexter" cover is my favourite.
Seriously? Have we become this lazy that it is required for us to play on the fears of environment and electricity costs to convince us to be active?
21 brands can be found in this picture.