They have a pretty large presence with all of the streets surrounding their location named after their sponsored celebs, 50 cent, Iverson, Williams, etc.
The feature is their custom Reeboks.
Running-Shoe Account Is Going Back to Longtime Agency Wieden
May 22, 2008
NEW YORK (AdAge.com) -- Just more than a year after widening its roster to include hotshop Crispin Porter & Bogusky, Nike is shifting its running-shoe and Nike-Plus businesses back to lead agency Wieden & Kennedy, a spokesman for the marketer said.
Read the full story at http://adage.com/agencynews/article?article_id=127276 -- Rupal Parekh and Jeremy Mullman
A look at their creative:
Nestle Real Dairy has launched a site in Canada to help raise money for breast cancer research. The site is a virtual garden that Nestle will donate 1o cents for every tulip that is planted. Each tulip carries a personalized message and dedication written by the planter.
Their goal is to raise $10,000 (100,000 tulips planted). I believe the site launched today and it is already at $74.10 or 741 tulips planted.
They have also included a contest to win a backyard makeover. I am not 100% sure how a backyard makeover fits with Ice Cream or Supporting breast cancer but everyone loves a contest.
Why not drop by and help out a good cause.
1. Time is not the problem in creating strategy, ideas are. If you can find an idea the time will find itself.
2. Ideas first, facts second. Facts only make sense in the light of an idea.
3. There are only two criteria for judging your creative strategies - are they simple and are they interesting.
4. It is vital to be interesting, it is merely important to be right.
5. If you look in the same place as everyone else you will never find something interesting, no matter how clever you are.
6. Every great solution comes from a great problem. Make sure you understand the problem behind the problem that you are trying to solve.
7. Anything and everything can help you. Take a walk and think about how every shop, sign, ad, conversation and observation might help you solve the problem.
8. Be prepared. Keeping reading the weird shit.
9. Keep your focus on finding out the things you didn’t know you didn’t know.
10. Call upon your latent strategies, the strategies that you have always wanted to use but have never had the chance.
11. Remember that the stale strategic idea of one category is the ground breaking step forward in another.
12. Jam with other people, online or face to face. But don’t engage that trojan horse of mediocrity, the brainstorm.
13. Ask yourself what the brand’s position might be about the something we all care about.
14. A position is an opinion. We live in an age of conversation and opinions are the lifeblood of all conversations.
15. Plan from within. How do you feel about the brand, category or the wider world? How do you explain your own behaviour? You are not unrepresentative, you live in the same brand landscape as everyone else.
16. Trust your instinct - its the most truthful resource you have.
17. Fast strategy is more about decisiveness than speed. Often we need strategic courage more than haste.
Found on BoingBoing