MINI has used augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad.
Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around. SWEET SHIT.
[not me in the pic]
All you need is a copy of the ad, a webcam, and a web browser (sorry, Internet Explorer/ActiveX only) to view the 3-D AR effect.
The ad appeared recently in three German automotive magazines: Auto, Motor und Sport, Werben & Verkaufen and Autobilde.
Interested to see how it works?
Print out a PDF of the ad and head on over to the MINI augmented reality web site to have a look. Trust me it is really cool.
The race to be #2 is on......
via MediaPost via ARTweets]Via technabob
Check out the presentation here:
An interesting presentation about inspiring play, to inspire ideas.
Does your company inspire play? If so how? Does it help with idea creation? Or do you find your ideas become the best when you hide away from each other and return with your thoughts?
From the London Telegraph...
It is the aim of Publicis to make 25pc of revenue from online advertising by 2010. The group has also been working secretly with Google on advertising strategy, with a an update due in January.
"It has to do with better targeted advertising, making it more sophisticated," he says. "We will advertise to people through their habits. Analytics and targeting online will be key in the future." There was scepticism when the Google deal was first announced, as observers saw Publicis sleeping with the enemy that threatens traditional revenues.
I am interested to see what the "update due in January" is? What do you think the update will be. Will Publicis be offering clients access to Google Ad Labs, or Media Labs products? Or will reduced fees be offered for testing and case studies?
Why would an agency spend time, money and resources against something like this? It doesn't have anything tied to it. It's not for a client. And it's using creative time when they could be focused on something else.
That being said, it says something when you can create a video that goes viral just for the sake of spreading some Holiday cheer. And I'm sure the long-term return of this for the agency will have massive (revenue) benefits.
I forgot that I wanted to post this spot. Recently voted Time Magazines favourite TV ad of 2008. Well done Publicis Seattle.
#2 FedEx - Horror
#3 Nike - Fate
#4 Microsoft - Im a PC
#5 AT&T - Scorsese
#6 Old Spice - TV Doctor
#7 Visa - Dead last
#8 Obama - Infomercial
#9 Gutar Hero - Dream Band
#10 You will only know if you click
Are you as surprised as me with a few selections. Time seems to have a hard-on for celebrities in TV spots.
AdJoke will be sharing plenty of our own "The best and worst of 2008" lists between now and New Years.
"Pizza Hut is so good we want to throw it in the face of small town Pizza shops all around the US. Who cares about the recession! Go corporate or die!"
Wouldn't this execution have been way better if the guy went into a Papa John's or Domino's? I mean, why the hell would you have gone into a mom and pop shop to have done something like this?
I don't know about you, but I bet the original concept was about 100x stronger than the execution.