A about a year and half ago, we blogged about an emergnig Microsoft technology called Photosynth. Photosynth is a system that uses photo's across the web to create 3-D versions of places and spaces (you can check out an amazing demo of the product here).
A recent post to the TED blog reports that CNN has announced that for Tuesday's Presediential Inauguration, the broadcast will use Photosynth to provide viewers around the world with a view that will make them feel like they're actually there:
"We'll take your photos from every angle, combine them with CNN's professional shots, and produce what we hope will be an amazing experience that will be shown live on CNN. And you thought the Jessica Yellin hologram was cool! The synth will also be available for everyone to see on CNN.com."
I'm excited for this technology to hit the mass media and Microsoft must be thrilled about their software headlining the largest event of 2009. Be sure to check out CNN.com's "The Moment" microsite on Tuesday night and get a view that you'll never forget.
W+K has 8 major goals for 2009. Here's my favorite:
1. Continue to try to do the best work of our lives, across all clients
Still job number one. Partly because great ideas are what businesses need in tough times. Partly because to build our own business we to be seen to do work that is talked about in our industry and in the wider culture. Partly because it what we choose to do.
Check out the full list here.
My guess is mobile usage in is a big reason behind China, Japan & Korea's lead. Increased access will obviously lead to increase use.
What do you think is the % that we will tap-out at? Will human nature allow us to spend more than 60% online, 70%? And how long until we begin to revolt OR until the internet allows us to find the information, entertainment or complete our tasks at a faster rate leading to a decline?
There's a reason for this - people need to be inspired. They need to believe in something and these hero's help us to do that...even for a couple of hours.
Take a moment to check out the presentation - if anything, the comic images are sweet.
The volume of content being published has increased 867,000% from 1999 - 2008 and that poses quite the challenge for those of us trying to create content that stands out. Whether it is a post on your blog or a campaign the numbers are against you.
At the same time there are ways to make the numbers work for you like Trip Advisor did? There are plenty of passionate people out there creating content and they are always looking for ways to get recognized for their contributions and new ways to contribute. I think marketers should start there and see where it will take you.
- Steve Jobs, 2005 in an address at Stanford University
As you might have heard, Jobs has taken a leave from Apple due to health reasons. The Apple share price dropped 10% on the announcement and it is unclear when he could return.
Hopefully he is able to beat cancer (his rumoured disease) and keep the Apple machine moving.
Great quote though, from one of the best innovators in the world.
Interestingly, Obama didn’t flash his beaming, trademark smile for the shot and the last prez to opt for a toothless smile was Nixon.
Ford's CEO on social media and innovation from JD Lasica on Vimeo.
SKY 360 was located in one of the priciest sections of Manhattan, at Sixth and 57th, around the corner from The Pierre hotel. The upscale lounge, decorated with white leather seating and cloud skylights, serves complimentary beverages and snacks to visitors, and offers samples of their new chef-inspired cuisine. Visitors can try the premium priced "lie-flat" seats to be offered on Delta transoceanic flights. The lounge also provides charging stations for iPods and phones, and computer stations for visitors to check email. In the evening, invited guests enjoy cocktails. Oh, and did we mention that you can also make registrations and purchase tickets?
Adidas breaks through with a great execution featuring Oliver Kahn.
Bronze Lion came for "Barge Resistance," part of it's much-awarded work for Nike Canada's "Ready for your :45?" campaign. The ad featured an image of Vancouver Canucks star Markus Naslund on the side of a barge, seemingly pulling on a tug boat as part of his resistance training.
Thanks to Rebecca for the link!
Take Telus, for example. If you watched TV in Canada in the last 3 months (or went to a movie), you definitely saw a series of their new, Wireless Meerkats spots. Here's one:
Nice track but the Meerkat's? A bit strange. That being said, it does make sense for a brand like Telus considering that they are all about using different creatures in their communications and need to find new ones to use in their spots every couple of months.
Now take a look at a new UK campaign for insurance - featuring talking Meerkats:
Some people think that talking animals are pretty funny (I'm mixed), but what this campaign does nicely is drive users to a customized (and fun) microsite about Meerkats and the product. They use a fun tactic (a weird looking, talking Meerkat) and tell users to check out their site: comparethemeerkat.com.
- The US States renamed for countries with a similar GDP. Here.
- Twitter saw 752% growth in 2008. Believe it.
- iPhone App Shazam wins award for "Best iPhone App". Check it out.
- Burger King wants you to Sacrifice friends for a Whopper. Start the slaughter.
- This book is now on my must read list. 150 winning campaigns. Look into it.
- The 100 best Google Maps mash-ups and tools. Discover their genius here.
- Looking for Alternative media. Search it here. Seriously do it.
- The worlds tech companies are trying to convince they are greener. Don't believe it.
- PC World shares the best products from CES. We have some cool new toys coming our way. Discover the goods.
- Wi-Fi on planes is getting very close. Tests underway by Row44.