Seems like a the type of course that should become standard in all advertising schools. I saw one of the creators of this course speak at FITC in 2005. His Graffiti Analysis project was extremely entertaining as was his project to become the internets #1 BAD ASS MOTHER FUCKER. It took him 13 days, 11 hours to become the top google search result when "Bad ass mother fucker" is entered in google.
Check out the full story from Time.
Congratulations to Amanda on the big promo today....
"If I had to sum it all up, I'd say there are three breeds of account executives: the play-it-safe-and-by-the-rule-book transmitting agent; the neutralist, who's never quite sure from one day to the next of his role in the agency-client relationship; and the truly creative account man, who may never write a line of copy in his life, but who, in his own wy, is every bit as creative as the finest copywriter in the business."
- Emil Mogul (1960), ad executive, quoted in James B. Simpson, Contemporary Quotations, 1964, Binghamton, NY: Vail-Ballou Press, p. 84.
DDB New Zealand created the ad for ASH (an anti-smoking group). The copy reads - "Terrorism deaths since 2001: 11, 377. Tobacco related deaths since 2001: 30,000,000.
Can the creatives really not think of a better idea? Or at least a better visual?
If you haven't seen the new Diamond Shreddies campaign, you might be missing one of the best cereal campaigns in the last 20 years.
As a non-cereal eater and someone who doesn't wake up before noon on Saturday's (thus missing the morning cartoons and cereal commercials), this is one of the only cereal campaigns I actually remember (aside from Lucky Charms).
Shreddies hasn't changed in a number of years and unlike many cereals, it's not going too. This presents a problem from a marketing standpoint. The campaign objective is to make people think about Shreddies again - to make them talk about the simple cereal.
The "Diamond Shreddies" campaign meets this objective by having fun with the brand. Everyone knows that nothing has changed about the cereal. Everyone knows that turning the Shreddie sideways isn't that special. But some of the spots around the campaign are.
From the simple billboards to the research groups asking people to evaluate new diamond Shreddies vs. the old square ones, this campaign is creating word of mouth and has become a big hit.
Some people think the campaign is just plain dumb, others believe it's absolutely hilarious, but if we're talking about it (good or bad), it has done its job.
Check out the 'research' video below.
Nothing makes me want to wear $500 jeans more than the visual of making a blind man run or praying in a church on a treadmill.
Thanks for the heads up, Jen!
Microsoft made a large decision this week and awarded their $300 million ad account to one of the hottest agencies in North America, CP+B.
According to Adrants, Microsoft spent over $1 billion in advertising in the US during 2006 and they have finally found their new agency.
CP+B are the creators of Whopper Freakout, Volkeswagen's "Ego Emissions" and "Safe Happens" campaigns and the "Man Law" Miller Light campaign. They've won a number of awards in the past couple of years and are on track to win more with their latest BK campaign and their Domino's Pizza website.
Fallon was Microsoft's previous AOR and I have to admit that I did enjoy their brand campaign TV spots for Vista. That being said, every time the marketing execs from Microsoft watch an Apple-PC commercial they must cringe at the success of their competitor.
Microsoft and CP+B have their work cut out for them. The reviews of Vista have not been kind and Apple's creativity continues to uplift their share price. Could an agency change be exactly what the company needs?
Maybe. But CP+B's ideas have been more on the irreverent side of impact than what Microsoft might be expecting. They have created impact and won awards but this will be their largest challenge.
For Microsoft, the next campaign will be their most critical. Can they shift from being the nerdy, boring brand that Apple made them? Better yet, can they go back at the folks at Apple to raise some points about their competitive advantages?
My guess is we will find out, one way or another, in about 6 months.
If you've ever said that your parents are mean, watch this and be thankful you grew up in the family you did.
Tech superblog Engadget has offered a free Microsift XBox 360 to the boy on the condition that he doesn't let his family play it at all. They've had some luck getting in touch with him and we will update the story when the reward has been given.
Microsoft might want to take this a bit further for some good PR - give the kid a ton of games, gear and swag. Then take it a step further and destroy his parents lives through a series of personal computer hacks (like Sandra Bullock in The Net), canceled social security cheques and mysterious withdraws from their bank accounts.
In the end, have the son get them on video as their house is being foreclosed. Then, in a fun ironic twist, have the son give them an XBox 360 as he drives off into the sunset in his Microsoft Hybrid car.
What these questions attempt to answer is whether someone is genuinely interested in the space or just simply aware of it. Everyone has heard of blogs, Google, Facebook and YouTube but if you've never taken the time to actually use them, how do you really know their capabilities?
Check out the full article from Logic+Emotion here and if you're interviewing anyone soon, be sure to throw a few of these in.
1. Do you read blogs? Which ones?
2. Do you have a personal blog? What's it about?
3. Do you participate in at least one social network? Which one?
4. Have you ever uploaded a video online? What did you use to do it?
5. What's your favorite search engine. Why?
6. Have you ever used an online classified service like craigslist?
7. Besides making phone calls—how else do you use your mobile phone?
8. Have you ever registered a domain name?
9. Do you use social bookmarks or tagging?
10. Do you use a feed reader of some sort? Which one? Why?