Pregnancy Test Commercial

This is the most technologically advanced piece of technology that you will ever pee on.

Another great quote

I still don't know what it is about sharing great quotes that I enjoy so much, but here is another one... this one I think will really resonate with those from the ad world...

"In every work of genius we recognize our own rejected thoughts; they come back to us with a certain alienated majesty."
- Ralph Waldo Emerson

Thrasher Funds - Niche Will Rule

Thrasher Funds has been created for the new Generation of Investors. As they say on their site...

"The GendeX™ Mutual Fund offers Next Investors, a group of more than 60 million Gen X and Y'ers largely overlooked by the financial market place until now, the opportunity to leverage their youth along with a disciplined investment and savings strategy to help use what they already know to engage the stock market. We provide the Next Generation of investors the opportunity to invest in markets near to them, while providing the education, fundamentals, and diversity currently available in investment products aimed at older generations.

We created The GendeX™ Fund for any investor who has not felt a connection to investing or who wants a new style of investing represented in his or her portfolio."

Absolutely genius. I truly believe that niche products for the masses will begin to truly control the marketplace. Everyone wants to feel as if they are unique, even when they are investing.

Don't forget to watch the videos... flipping the industry on its head.


Kobe Jumps Over Aston Martin - New Nike Commercial

Guess how I found out about this video with 100,000 views in 24 hours? Google Trends #50. The highest ranking commercial.

Google Trends and my love

My love for Google Trends is strong. Today I was discussing them with a few colleagues and they helped me realize a few things:

  1. Media are you watching - how many media companies use google trends to search relevance, interest and the effectiveness of programs. one example - last nigh Fox News US ran a story on a campaign called "faces of meth" 12 hours later it peaked and 21 hours later it is still popular ranking as the 30th most searched term in the world. What does this mean? For media planners it means Fox News has a following, people pay attention AND they are active on the Internet. Advertising today is about conversation. If you can't create one, be apart of it.

  2. Media are you listening - when does the conversation around your product, company or industry peak? How can you adjust your media spend, campaign in-market dates to capitalize on this information? One example - when are your competitive products at an all time high in search? How does this compare against your search trends? What did they do to reach that high and how can you learn from it?

  3. The world are you paying attention - Personalized search. It will take your search history and personalize your current search content to your preferences. What articles have you read, what sites intrigued you. Google knows - you can enhance your online experience.
Ohh and what is the point of the image above. I bet Samsung & LG had the strongest LCD/Plasma TV sales during boxing day AND I bet I know which provinces had the strongest sales.

Or maybe it is all bullshit.


TIME - The Top 25

Need a blog to read other than AdJoke?

Check out TIME's top 25 listing here.

(we just got word that AdJoke came 26th...)