Old Spice continues to have fun

Loving the latest TV work from Old Spice. It's fun, over-the-top, ridiculous and hilarious all at the same time. Plus, Old Spice made a ton of different versions which will probably air on YouTube and in specific regions in the States. If you've got a PVR, you're not going to fast forward through this stuff (at least the first time). The re-watch factor is amazing.

Here is the first one I came across:

And my favorite:

You can check out more of the versions here and here. What do you think?


The King Steals McDonalds recipe

Now this ad is unique. They come right out and say we are basically copying our biggest competition. It instantly puts their product in the consideration set for any fans of the McDonalds product and adds some personality.

Thanks to Mr. Millett for sharing.


Nissan Toy Car

This ad is pure fun. Great stuff.


Tiger & Earl: The rebuilding begins

I don't know what will be more talked about this weekend - Tigers Play or this video. I can already see the arguments as to why it is good, bad or ugly. For me the question isn't about whether this is right or wrong but how did they get to this spot?

Was there someone sitting at W+K listening to audio, watching footage salivating every day about the opportunity to find this gem? Was this an outtake from one of my favourite TV spots of all time (Never)? Or did Tiger offer it up?

I have always been interested to find out how involved in his campaigns Tiger gets as the TV spots are in a lot of cases more about his brand than Nike. Nike benefits from being a part of the story, building the drama, the character and the legend that is Tiger.

We'll just have to wait and see what he does this weekend and what Nike's next move is.

BlendTec Continues its viral dominance

No surprise but this video is at 3.2 Million views in less than 2 days.


Absolut entertainment

I'm sure some of you have seen this already, but it's a new piece of branded entertainment directed by Spike Jonez. It's about 15 minutes but well worth it. Is this an ad? I don't think so...but it's entertaining, that's for sure.