With the Super Bowl just around the corner, we can all get ready for the thousands of ad reviews that are going to occur next week. The top 10 lists, the opinions and the general ranking of which ad 'one' the minds of all the people who watched the big game.
For our industry, the Super Bowl is the Oscars of TV spots. If you're a creative, director, client or agency and you've got work showing tomorrow night, it's a big deal. It's one of the few places where people actually want to watch the ads instead of fast-forward through them.
It's also over-hyped, over-discussed and over-priced.
Here's a non-ad related Super Bowl video that asks, "What if major directors produced the big game?" I wanted to post this instead of the ad strategies and spots (which will, as a member of the ad industry blog world, need to follow due to contractual obligations).