Myspace, flickr, facebook, websites and mp3 sharing sites has made every band able to offer their music to the world. For this reason the OK bands that stumble on that one hit get noticed, get big quick and disappear. Little does my friends band Empire Alley know but I have been watching their marketing tactics and seeing how they spread the word of their good music.
Empire Alley is a Vancouver based indi-band that in my opinion has a few pretty good tracks. Hopefully they will make it big and not be a "one-hit wonder" but at this moment they have quite a marketing plan in the mix.
A flickr site where fans can upload pictures from shows.
A myspace page with 8000 friends, songs with 1000's of plays, banners you can post on your own site and an eventful link to request tour stops in your town.
A facebook group with 543 friends.
Drop by myspace and have a listen and look.