It all started with Sarah Silverman's video to her 'boyfriend' Jimmy:
You can image the effects that something like that would have on a guy - anger, dispair and frustration (especially when it's Matt Damon).
Jimmy just aired the response to this video and with over 8 million hits in just a few days, it's become quite the web hit.
Is it shocking that a video with about 50 celebs became viral? Not really - especially when Ben Affleck is involved.
DC shoes founder and current Chief Brand Officer is also a rally-car driver.
He is the guy behind the wheel. This doesn't feel forced, DC shoes isn't trying to be cool; it is cool so it can pull this sort of thing off. Skechers please don't try this.
A great way to demo a product benefit while entertaining. I hope they recorded teh conversations.
Do you really know your target? What they think, what they want and what they do?
A large number of people in our industry - account, creative even production - have no idea. It's easy to get sidetracked; we've got timelines to meet, clients to answer too, research, studio, production, creatives, more briefs to write, copy decks...the works.
But that's no excuse. Are you working on a product that targets children 8-16? Well then you must know who this is. No?
It's Disney superstar - Hanna Montana. Currently one of the hottest tickets in the world to see...and yes, she even dances. If you watched the Oscars on Sunday, you might recognize her as she was one of the presenters.
You don't have to love what your target does (even though Aladin was amazing) but you should know what they do. It might take a few days of reading and watching shows you wouldn't on your spare time, but it will be worth it.