"If I had to sum it all up, I'd say there are three breeds of account executives: the play-it-safe-and-by-the-rule-book transmitting agent; the neutralist, who's never quite sure from one day to the next of his role in the agency-client relationship; and the truly creative account man, who may never write a line of copy in his life, but who, in his own way, is every bit as creative as the finest copywriter in the business."
- Emil Mogul (1960), ad executive, quoted in James B. Simpson, Contemporary Quotations, 1964, Binghamton, NY: Vail-Ballou Press, p. 84.
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