Here is the agency pitch to Plug. "Ok, picture Ron Jeremy dressed up like Jesus, drinking JD straight from the bottle, hitting on girls, using his Jesus powers to turn 5's into scantily clad 10's basically making everything in the bar better. He then leaves the bar with a some arm candy jumps into limo and then usues his JC power to turn the TV station to plug. The insight is our target market loves booze, tits, limos and hot chicks. We will have their attention and then show them that Plug TV like all of those thing is awesome."
I doubt it went like that but honestly - who pitches this crap AND who the hell approves it.