I found this beauty of a spot on American Copywriter, home of some of the best Podcasts in the industry. I was going to comment on it but AC said it best:
"Oh, I get it. Guys don't like to talk about erectile dysfunction so let's show them singing about it! Yeah, that'll take the stigma away.
Hands up, who thought this was a spoof? A spot like this makes it clear why a guy might be embarrassed to ask his doctor for Viagra. And it has nothing at all to do with erectile dysfunction. Drugs in this category must be worth big bucks. The first pharma brand that figures out a way to talk to men about them in a way that's not goofy or adolescent stands to truly dominate. "
This used to be the worst Viagra spot.
This is still the best.
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