OK. I'll admit it. The first time I saw this spot I was shocked and scared.
That, and the fact that I was watching reruns of The Hills - not the type of thing you want to see after watching a dreary (but juicy) "reality" show.
The campaign is called "Prevent It" and is Canadian.
While I'm all for preventing accidents in the work place, shocking (and horrifying) advertising makes me jump more than change.
My guess is the insight behind the campaign was to jar workers out of the dangers they face everyday; dramatize a seemingly harmless job (restaurant cook) and show what can happen when things go wrong.
Does this resonate or simply shock?
2 comments:
Is this a real ad? If it is, this is awful!!! This should not be on regular TV!!! Talk about desensitizing!!
No kidding. I was shocked.
This ad is real and is currently on Canadian TV. I usually see it at night on some of the top networks.
Unreal.
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