In the latest issue of Advertising Age, the magazine compiles a variety of stats around the industry - from which agencies made the biggest moves to what companies are spending the most.
It also provides a good overview of some trends - how Agency jobs have declined over the last seven years, the decline of other mediums (radio) and the steady state of TV advertising.
Here are some of the highlights:
- Top US Advertiser - Proctor & Gamble with $4.9 Billion (also top in Canada), AT&T is #2 at $3.34B
- Top Priced TV Show - "Grey's Anatomy" | $419,000 for a 30 second placement
- #1 Medium in the US? Direct mail at $61B, Broadcast TV is #2 ($48B), Internet increasing the most (16.5 % growth from 2006) at #8 ($12.7B)
- Top 3 US Categories (by spend) - Automotive ($19.8B), Retail ($19.1B) and Telecommunications ($10.9B)
- Sunday Night Football 30 Second Spot - $358,000
- Top 3 Internet Ad Spend by Category - Telecom ($1.49B), Finance ($1.4B), Retail ($1.25B)
- Top 3 US Agency Brands (by Revenue) - JWT ($445M), BBDO Worldwide ($444.2M), McCan Erickson Worldwide ($443.4M)
- Top 5 US Digital Agencies (by Revenue) - Avenue A/Razorfish ($235.4M), Sapient ($228M), Digitas ($163.2M), Wunderman (113.4M) and Rapp Collins (107.1M)
- 17,000 - Decrease in the number of agency jobs since 2000 (-8.3%)
- 19,700 - Decrease in direct mail jobs since 2000 (-22.2%)
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