From Digital World:
"When Paul Lavoie, chairman of respected ad firm Taxi, brainstormed ideas to commemorate the company’s 15th anniversary, he wanted to do something to change the world.
Enter Steve Mykolyn, Taxi’s Toronto executive creative director, who proposed this selfless idea: Why not create a thick coat ideal for those living on the street? Mykolyn contacted a college friend, designer Lida Baday, and together they worked on an all-season lightweight weatherproof coat to be given free to the homeless across Canada and the U.S. Baday decided to insulate the coat with newsprint, which is the second most popular insulation material after fiberglass."
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