Does your product live up to the hype?

It's one thing to say your product is the fastest. Or the coldest. Or the most healthy. It's another if it actually lives up to your positioning.

We've all been there. You buy something that says it's the best when actually, it's horrible. Any brand can make a claim, its the ones that actually live into their promise that are successful.

That's why I love this OOH execution from 3M. Nothing says "we back up our claim to being number one for security" better than actually showing it.