Nokia, Spike Lee and Collaboration
What a great idea for a wireless manufacturer:
Create a site that encourages users to upload their mobile videos to a specific theme - music. Piece together those videos using one of the world's top directors, Spike Lee, and push that user generated video out to the masses.
Nokia wants to shift perceptions about their video-capable cell phones. Currently, we don't think of video on our cellular devices as worth while. It's grainy, there is no memory and the quality is just plain terrible.
How can Nokia make consumers feel differently? By encouraging to use them and give them a chance to have a feature film created with their shots.
The site is simple, incorporates video (a must for this campaign) and is easy to use. I'm very interested to see the number of submissions and I'm excited for the final product.
Nice work, Nokia. Found on Three Minds.