Here is the latest viral video from Droga5 and Co. It was created to promote Guitar Hero World tour and already has over 1.4 million YouTube views.
I'm pretty mixed on this one. It's a cool idea but gamers are an influential and savvy group and they don't like fake stuff. A quick look at the comment section on the YouTube page shows that people like the idea but others think it's pointless because it's fake.
I feel like with the press around Droga5, anything they put out these days is almost guarenteed to get +1M hits just from the creative PR alone.