In 2008, I made a resolution to read more. A lot more. 12 months, 30 novels and about 1,000 articles later, I feel more up to speed and interested (in everything) than I have before. Here is a short list of my favorites (warning: some are pretty random):
10. Click by Bill Tancer - interested in the world of Search? A must read (and a quick one) about how to use search data to influence your future decisions. Some cool stats and a great guide to understanding the digital world.
9. Whose Your City by Richard Florida - what's the most important decision you will ever have to make in your life? According to Florida, it's where you live. Want to understand the future of cities and how they directly impact your life? Check it out.
8. Tribes by Seth Godin - I like Godin. Like his blog and his stuff and this was a decent read (and if you have read anything before you can finish it in about 2 hours).
7. Hey Whipple, Squeeze This by Luke Sullivan - want to read the book that is mandatory for CP+B creatives? If you want to understand the creative mind, process and struggle (and laugh while doing it), pick it up.
6. The Looming Tower by Lawrence Wright - Not ad related but important. Wright interviews thousands of people to understand the history of Al Qaeda and puts together a game-changing story about how 9/11 came to be. Mind blowing and the winner of the Pulitzer Prize.
5. Groundswell by Charlene Li and Josh Bernoff - I had the pleasure of hearing Bernoff speak in Toronto a few months ago and although a lot of the examples in Groundswell are very well known, the book does a good job at classifying digital behaviour in order to help ground strategy. Plus, almost every client has read it (well...any client that thinks digital is important)
4. Super Crunchers by Ian Ayres - I truly believe that data will drive the majority of our decisions in the years to come. This novel is about using data to be more accurate in your predictions and decisions (and has some mind blowing examples).
3. The Futurist by James P. Othemer - I don't read a lot of fiction but when I was given this as a gift (thanks Crowe) and found out that Othemer is a copywriter I thought I'd give it a try. 3 days of obsessive reading later and I was finished (and super satisfied).
2. Hot, Flat and Crowded by Thomas Friedman - the future of the world (if we have one) is green. This is the definitive plan on how we get there.
1. Wired - I'm a huge fan of Wired (and just got a subscription...finally). I think I'm most excited when I find the issue on my desk or grab one from my local store. If you love digital, if you are passionate about the space and want to learn more, read this magazine every month. Cover to cover.
Read every article, even if it seems - at first - like it's a topic that doesn't interest you (who knew that I would love reading about genetic sequences?). I'm a firm believer that if you want to be good at digital, you should learn from the best. And the writers, staff and stories found in this publication are all at the top of their game.
What about you? What were your favorite reads of 2008?