Rona gets creative

Yesterday morning in Quebec, Rona created a special OOH placement to target morning commuters. The placement (see video below) used a Apple ad (with the colours dripping) and changed it into a Rona one - by catching the dripping colours with Rona paint cans.

I really love creative placements like this - especially when they are highly targeted and specialized. Not sure what Apple would have thought of their ad being 'changed' but I'm sure people driving to work thought it was excellent.

Thanks to Kerry for the link!