Sunday

The Olympus Pen - Stop Motion Video



When I first saw this video I wondered if the marketing department briefed their agency and this was the idea that they came back with, or if someone brought this idea to Olympus, or if it was created by someone who just loves the Olympus Pen Camera and now they are benefiting from the actions of a brand advocate.

After a quick Google search I found out that Olympus created the spot for the 50th Anniversary of the Pen Camera so it appears the first option is most likely correct. Also found within the search was this video which was apparently the inspiration behind the Pen Camera video.

Well done Olympus and their agency.